1st Edition
Science Communication for Scientists Linking Strategy with Creativity, Practice, and Respect
Introduction: Why Should Scientists Communicate?
Section I: Strategy, Research, and Audiences
1. Why Are You Communicating? Starting with Strategy
2. Zooming in on Strategy: Unpacking Goals and Objectives
3. Who’s Your Audience?
Section II: Building Your Communication Muscles. Key Tactics, Competencies, and Skills for Science Communication
4. Designing Effective Messages
5. Tell Me a Story!
6. The Role of Visuals in Science Communication
Section III: Channels
7. Communicating in Person
8. Communicating in Writing
9. Communicating through Social Media
10. Communicating with Journalists and Media Professionals
11. Communicating with Policymakers
12. Communicating Through Events
13. Communicating on Teams
14. Conclusion: Ethical Considerations and Encouragement to Practice
Biography
Laura Lindenfeld is Executive Director of the Alan Alda Center for Communicating Science.
John C. Besley is the Ellis N. Brandt Professor of Public Relations at Michigan State University, U.S.A. He recently published Strategic Science Communication (2022).
Xia Zheng is an Assistant Professor in the School of Communication and Journalism at Stony Brook University, U.S.A.
Anthony Dudo is an Associate Professor in the Moody College of Communication and the Program Director of Science Communication in the Center for Media Engagement at the University of Texas at Austin, U.S.A. He recently published Strategic Science Communication (2022).
Todd P. Newman is an Assistant Professor in the Department of Life Sciences Communication and an affiliate of the Robert F. and Jean E. Holtz Center for Science & Technology Studies and the Nelson Institute for Environmental Studies at the University of Wisconsin-Madison, U.S.A.
