Scientists Must Speak: 2nd Edition (Paperback) book cover

Scientists Must Speak

2nd Edition

By D. Eric Walters, Gale C. Walters

CRC Press

158 pages | 7 B/W Illus.

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Description

Having the ability to speak confidently; engage the audience; make a clear, well-argued case; and handle any tricky situations, is rarely a natural talent, but it can be learned through application and practice. Scientists Must Speak, Second Edition, helps readers do just that.

At some point in their careers, the majority of scientists have to stand up in front of an inquisitive audience or board and present information. This can be a stressful experience for many. For scientists, the experience may be further complicated by the specialist nature of the data and the fact that most self-help books are aimed at business or social situations. Scientists Must Speak includes sections on:

* targeting your talk - knowing your audience and how to pitch to them

* organizing your presentation - aligning your points logically around a central key theme

* using visual aids effectively - how to avoid a random slide show

*'practice, practice, practice' - it's a rare orator that does not need to practice

* taking control - preparing the room, using eye contact, and checking the audience is with you

* voice and language - developing a good speaking style, and help for those for whom English is a second language

* body language - the messages your posture, mannerisms and facial expressions convey to the audience

* handling question and answer sessions - taking the fear out of these

* expecting the unexpected - how to cope with unforeseen mishaps

* adapting material for different situations - how to avoid reinventing the wheel

* organizing a session with several speakers - how to organize or chair sessions

Written by authors with many years' experience of teaching presentation techniques, this engaging text will help readers make the best of their presentations and remove some of the fear that makes them a daunting prospect.

Table of Contents

Part I: Preparation

Target your talk

Introduction

Who is your audience?

What brings them together?

Ask questions about the audience in advance

How technical is this audience?

What does the audience want from this presentation?

What do you want to accomplish?

Learn from the experts

How can you meet your listeners’ needs and accomplish your goals?

A brief, dynamic introduction to your presentation

Your regard for the audience

Your obvious enthusiasm for the topic

Emphasis on significant conclusions

Words that reach every person in the audience

Minimize details about techniques and methods

A succinct, clear summary and reiteration of the take-home message

Allow 5 to 10 minutes for questions

Summary

Exercises

Organize your presentation

Introduction

Five formulas for structuring the presentation

Introduction–body–conclusion formula… or tell, tell, tell

The introduction

The body

The conclusion

Transitions

Four other formulas for organizing your presentation

Question and answer

AIDA

Borden’s ho-hum method

The motivated sequence

Collecting, arranging, and focusing your ideas

Outlining

Mind mapping

Start at the end and work backward

Storyboards

Revising and refining your talk

Flow

Zing

Timing

Summary

Some key messages from this chapter

Exercises

Visual aids

Introduction

What should and should not be in a visual aid

Types of visual aids

Advantages and disadvantages

of different kinds of visual aids

Projection technologies

Write as you go

Models or products

Handouts

Designing and preparing visual aids

Presentation software makes it easy—too easy?

Layout

Using text on your visual aids

Graphs and drawings

Special effects

Using visual aids

Summary

Some key messages from this chapter

Exercise

Practice, practice, practice

Introduction

Let the words flow

Watch your timing

What about notes?

Get feedback

Integrate your visual aids

Get comfortable with your setting

And now for something really scary…

Summary

Some key messages from this chapter

Exercises

Speaker evaluation guidelines and checklist

Part II: Delivery

Take control of the situation

Introduction

Before you start talking

Check the room setup

Talk to the people who arrive early

Take a few moments for mental preparation and relaxation

Have your opening sentences firmly in mind

As you begin talking

Have we been introduced?

What should they expect from you?

What do you expect from them?

Throughout your presentation

Attitude

Make eye contact

Watch the time

Give a strong ending and then stop talking

Summary

Some key messages from this chapter

Exercise

Voice and language

Introduction

Voice

Volume

Pacing

Vocal variety

Language

Choice of words

Pronunciation

Back to Babel

Language issues—you are not speaking

your native language

Language issues—members of your audience

are not native speakers of your language

Summary

Some key messages from this chapter

Exercises

Body language and gestures

Introduction

First impressions

The importance of nonverbal communication

Facial expression

Posture

What to do with hands and arms

More ways to be interesting to watch!

Summary

Some key messages from this chapter

Exercise

Handling question-and-answer sessions

Introduction

Tell everyone what the rules are

How to handle questions

How to handle hostile questions and questioners

Think about your audience

Summary

Some key messages from this chapter

Exercise

Part III: Special situations

When the unexpected happens

Introduction

Extemporaneous speaking

When the extemporaneous situation strikes

Can you practice for an extemporaneous talk?

The job interview as an extemporaneous situation

When crisis strikes

Stay calm

Plan ahead

Deal with the situation as directly as possible

Summary

Some key messages from this chapter

Exercise

Adapting material from one situation to another

Introduction

What has changed?

Adapting written material to an oral presentation

Adapting a talk from one audience to another

Adapting a long presentation to a shorter one

Summary

Some key messages from this chapter

Exercises

Adapting material: a checklist

Organizing a program with several speakers

Introduction

Coordinating the messages

Choosing the speakers

How many?

Symposium program

Technical sales program

Departmental seminar program

Organization

Chairing a program

In preparation

How to introduce a speaker

Running the show

After the show is over

Summary

Some key messages from this chapter

Exercise

Concluding remarks

The speaker’s bookshelf

Index

Subject Categories

BISAC Subject Codes/Headings:
MED000000
MEDICAL / General
MED002000
MEDICAL / Administration
MED003000
MEDICAL / Allied Health Services / General