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2nd Edition

Scientists Must Speak





ISBN 9781439826034
Published December 13, 2010 by CRC Press
158 Pages 7 B/W Illustrations

 
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Book Description

Having the ability to speak confidently; engage the audience; make a clear, well-argued case; and handle any tricky situations, is rarely a natural talent, but it can be learned through application and practice. Scientists Must Speak, Second Edition, helps readers do just that.

At some point in their careers, the majority of scientists have to stand up in front of an inquisitive audience or board and present information. This can be a stressful experience for many. For scientists, the experience may be further complicated by the specialist nature of the data and the fact that most self-help books are aimed at business or social situations. Scientists Must Speak includes sections on:

* targeting your talk - knowing your audience and how to pitch to them
* organizing your presentation - aligning your points logically around a central key theme
* using visual aids effectively - how to avoid a random slide show
*'practice, practice, practice' - it's a rare orator that does not need to practice
* taking control - preparing the room, using eye contact, and checking the audience is with you
* voice and language - developing a good speaking style, and help for those for whom English is a second language
* body language - the messages your posture, mannerisms and facial expressions convey to the audience
* handling question and answer sessions - taking the fear out of these
* expecting the unexpected - how to cope with unforeseen mishaps
* adapting material for different situations - how to avoid reinventing the wheel
* organizing a session with several speakers - how to organize or chair sessions

Written by authors with many years' experience of teaching presentation techniques, this engaging text will help readers make the best of their presentations and remove some of the fear that makes them a daunting prospect.

Table of Contents

Part I: Preparation

Target your talk
Introduction
Who is your audience?
What brings them together?
Ask questions about the audience in advance
How technical is this audience?
What does the audience want from this presentation?
What do you want to accomplish?
Learn from the experts
How can you meet your listeners’ needs and accomplish your goals?
A brief, dynamic introduction to your presentation
Your regard for the audience
Your obvious enthusiasm for the topic
Emphasis on significant conclusions
Words that reach every person in the audience
Minimize details about techniques and methods
A succinct, clear summary and reiteration of the take-home message
Allow 5 to 10 minutes for questions
Summary
Exercises

Organize your presentation
Introduction
Five formulas for structuring the presentation
Introduction–body–conclusion formula… or tell, tell, tell
The introduction
The body
The conclusion
Transitions
Four other formulas for organizing your presentation
Question and answer
AIDA
Borden’s ho-hum method
The motivated sequence
Collecting, arranging, and focusing your ideas
Outlining
Mind mapping
Start at the end and work backward
Storyboards
Revising and refining your talk
Flow
Zing
Timing
Summary
Some key messages from this chapter
Exercises

Visual aids
Introduction
What should and should not be in a visual aid
Types of visual aids
Advantages and disadvantages
of different kinds of visual aids
Projection technologies
Write as you go
Models or products
Handouts
Designing and preparing visual aids
Presentation software makes it easy—too easy?
Layout
Using text on your visual aids
Graphs and drawings
Special effects
Using visual aids
Summary
Some key messages from this chapter
Exercise

Practice, practice, practice
Introduction
Let the words flow
Watch your timing
What about notes?
Get feedback
Integrate your visual aids
Get comfortable with your setting
And now for something really scary…
Summary
Some key messages from this chapter
Exercises
Speaker evaluation guidelines and checklist

Part II: Delivery

Take control of the situation
Introduction
Before you start talking
Check the room setup
Talk to the people who arrive early
Take a few moments for mental preparation and relaxation
Have your opening sentences firmly in mind
As you begin talking
Have we been introduced?
What should they expect from you?
What do you expect from them?
Throughout your presentation
Attitude
Make eye contact
Watch the time
Give a strong ending and then stop talking
Summary
Some key messages from this chapter
Exercise 

Voice and language
Introduction
Voice
Volume
Pacing
Vocal variety
Language
Choice of words
Pronunciation
Back to Babel
Language issues—you are not speaking
your native language
Language issues—members of your audience
are not native speakers of your language
Summary
Some key messages from this chapter
Exercises

Body language and gestures
Introduction
First impressions
The importance of nonverbal communication
Facial expression
Posture
What to do with hands and arms
More ways to be interesting to watch!
Summary
Some key messages from this chapter
Exercise

Handling question-and-answer sessions
Introduction
Tell everyone what the rules are
How to handle questions
How to handle hostile questions and questioners
Think about your audience
Summary
Some key messages from this chapter
Exercise
Part III: Special situations

When the unexpected happens
Introduction
Extemporaneous speaking
When the extemporaneous situation strikes
Can you practice for an extemporaneous talk?
The job interview as an extemporaneous situation
When crisis strikes
Stay calm
Plan ahead
Deal with the situation as directly as possible
Summary
Some key messages from this chapter
Exercise

Adapting material from one situation to another
Introduction
What has changed?
Adapting written material to an oral presentation
Adapting a talk from one audience to another
Adapting a long presentation to a shorter one
Summary
Some key messages from this chapter
Exercises
Adapting material: a checklist

Organizing a program with several speakers
Introduction
Coordinating the messages
Choosing the speakers
How many?
Symposium program
Technical sales program
Departmental seminar program
Organization
Chairing a program
In preparation
How to introduce a speaker
Running the show
After the show is over
Summary
Some key messages from this chapter
Exercise
Concluding remarks
The speaker’s bookshelf

Index

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