1st Edition
Search Engine Optimization and Marketing A Recipe for Success in Digital Marketing
1. Introduction to CMS, SEO, SEM, and Attribution Modeling
2. Website Basics and Development.
3. On-Page Optimization
4. Link Building and Setup
5. Concept of Off-Page SEO
6. Search Engine Algorithm and Search Engine Marketing
7. Multivariate Testing Remarketing and AdWords
Biography
Subhankar Das is a Ph.D. graduate from SOA University, India, in Social Media Advertisement and Media Planning. An avid academician, researcher, author, writer, blogger, data science trainer, and social media marketing consultant, he holds a certification from Google, Manipal in professional digital marketing along with other globally recognized professional certifications. He has over 12 years of academic and research experience and is currently working as a professor and researcher in the Honors Program, Duy Tan University, Da Nang.
