Securing the Future through Sustainability, Health, Education, and Technology

List of Figures

List of Tables

Foreword

Preface

Acknowledgements

About the Editors

1. A Bibliometric Analysis of Sustainability Literature: Benefits, Implications and Future Trends

Ankit Kumari, Razia Nagina, Mandakini Paruthi and Hirak Das Gupta

2. Beyond the Call of Duty for Securing Future: Analyzing the Vital Role of Indian Armed Forces in Response to Disruptive Times

Anupama Munshi, Sneha Kumari and Suruchi Pandey

3. Assessment of Efficacy of Alcohol Based Hand Sanitizers

Vanishree Pabalkar and Ruby Chanda

4. Transforming Health Care Management through Artificial Intelligence

Reena (Mahapatra) Lenka

5. Kano Model Analysis for Understanding Customer Satisfaction

Ruby Chanda, Vanishree Pabalkar and Manisha Singh

6. Internships for Experiential Learning in MBA Curriculum

Pradnya Vishwas Chitrao, Pravin Kumar Bhoyar and Brig(Retd) Rajiv Divekar

7. Impact of Overconfidence Bias on Perceived Market Efficiency—The Mediating Role of Investment Decision-Making of Indian Individual Investors

Ankita Bhatia, Arti Chandani and Rajiv Divekar

8. Perception of Workforce for Rejuvenation of Labour Laws

Prakash Yerragola, Charwak Bojja and Sagarika Yerragola

9. Agri-food Supply Chain (AFSC) Producers’ Perceptions of Consumer Price Control—An Assessment using MCDM Technique

Pramod K. Mishra, Satyaranjan Sahu, Chinmaya Behera, Pratap K. Jena and B. Raja Shekhar

10. Behavioural Patterns of Indian Shoppers in Tier II Cities of South Asia: A Confirmatory Factor Analysis Approach

Pooja Khanna, Mohd Farhan and Komal Chopra

11. Customer Advocacy in Value Co-creation Space in Context to Customers’ Perceptions

Shanul Gawshinde, Ajay Khurana and Rakhi Arora

12. A STITCH IN TIME: A Study on the Latent Factors of Awareness and Perception of Sustainable Estate Planning Among Millennials in Urban Bengaluru

Padma Nandanan and Amudhan

13. The Impact of Russian and Ukrainian Conflict on Indian Stock Returns

Mohit Boralkar, Harshal Anil Salunkhe, Mehak Sharma and Parameswaran. S.

14. Emotional Intelligence Promoting the Sustainability of Online Learning Readiness

A. Bharathy and R. Gayathiri

15. A Midas Touch in Kitchen

Madhusmita Choudhury, Shantanu Raj and Anshuman Sahoo

16. Servicification and Contribution of Service Exports to Manufacturing Exports: From the Indian Context

Shrimoyee Mukherjee, Brig. Rajiv Divekar and Pravin Kumar Bhoyar

17. Understanding Conflict Strategies and Its Effects on Sustainability through Game Theory Decisions: An Example of Afghan Conflict

Shrimoyee Mukherjee, Brig. Rajiv Divekar and Pravin Kumar Bhoyar

18. An Analysis and Mapping Teacher’s Ethical Framework to Hichki, A Bollywood Cinema

Sunil Belladi

19. Training and Development of Community Resource Person as a Tool for Empowerment of Women—A Qualitative Enquiry

Lelith Daniel, Shaji Joseph, Sneha Thomas and Niharika Singh

20. Arming Prosperity: A Comprehensive Study of Defense Expenditure’s Influence on India’s Economic Growth and Employment

Sandip Solanki, Inumula, Krishna Murthy and Seema Singh

21. Herbal vs Allopathic—Select Determinants of Preference for Medication in India

Smita Mehendale, CA Ritu Dange and Samrat Ray

22. Impact of ESG on the Financial Performance: A Case Study in the Indian Cement Industry

Shehnaz Ismail Lockhat, Brig. Rajiv Divekar and Pravin kumar Bhoyar

23. Unlocking HR Potential: Exploring Blockchain Technology’s Application in Human Resource Management

Maitri Saklani, Jaya Chitranshi and Komal Chopra

24. Role of Biomass Gasification and Bio CNG for Carbon Footprint Management in the Process Industry

Sanjay Kumar Mangla and Joshi Hrishikesh

25. Adding Granularity to the Measurement of Programme Outcomes Assessment: A Novel way to Compute Programme Outcome Attainment

Pravin Dange, Tausif Mistry and Chanakya Kumar

26. Credit Default Swaps—An Empirical Analysis of Recent Developments in the CDS Market

Nikhil Ravi Thadaney and Rashmy Moray

27. Blockchain Technology in HRM: A Futuristic Perspective

Maitri Saklani, Jaya Chitranshi and Aman Arya

28. Comparative Study of Fidget Toys on Adults’ Attention Span and Concentration

Madhura Dinesh Hanchate, Sarvesh Tripathi and Tripti Singh

29. Factors Influencing Students to Pursue Digital Homeschooling in India

Naval Lawande and Bhawana Singh

30. Library Orientation through Games: Engaging and Interactive Approaches to Introduce Student to Library Resources and Services

Dipali More

31. Comparative Analysis of Islamic Banks with Conventional Banks in Terms of Performance

Shehnaz Ismail Lockhat, Brig. Rajiv Divekar, Pravin Kumar Bhoyar and Tarun Khandelwal

32. New Product Advertising: Analysing the Impact of Functional, Emotional and Rational Brand Post on Purchase Intention

Tausif Mistry, Pravin Dange and Chanakya Kumar

33. Unveiling the Branding Bridge: A Study on How Brand Equity Mediates the Relationship between CSR and Consumer Willingness to Buy in the Future

Abhineet Saxena, Kajal Sitlani, Smita Mehendale and Ashutosh Kumar

Biography

Rajiv Divekar is Dean, Faculty of Management of Symbiosis International (Deemed University) and Director of Symbiosis Institute of Management Studies, India. He has completed his MBA with specialization in Human Resource Management and holds experience of strategy, planning, logistics and human resource management based on his service with multinational teams as part of United Nations Force in both Somalia and Lebanon. His teaching areas include Strategy, Human Resource and Leadership.

Komal Chopra is Associate Professor of Marketing at Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune, India. His teaching areas include Retail Management, Consumer Behaviour, and Essentials of Marketing. He has also conducted management development programmes for Godrej & Boyce, Wipro, John Deere, Cognizant and Directorate General of Resettlement, Government of India.

Pravin Dange is Associate Professor of Marketing and Strategy at Symbiosis Institute of Management Studies, India. His research interests include Corporate Social Responsibility, Sustainability and Higher Education. He is an agricultural engineer and has handled varied profiles in the past – including teaching, academic administration, and consultancy.

Smita Mehendale is Assistant Professor with Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune, India. She specializes in diverse functions like finance, marketing and HR and has also worked in the manufacturing and service sector and consultancy. Her teaching areas include Research Methodology, Retail Management and Marketing Research.