160 Pages
by
Taylor & Francis
160 Pages
by
Taylor & Francis
160 Pages
by
Taylor & Francis
Also available as eBook on:
As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we... Read more
Introduction. The Power of the Image. Presentation as Narrative. Layout Design Issues. Architectural Selling Techniques. Personalized Promotional Tools. Bibliography. Index.
Biography
Porter, Tom
