1st Edition

Selling De-Radicalisation Managing the Media Framing of Countering Violent Extremism

    218 Pages 3 B/W Illustrations
    by Routledge

    218 Pages 3 B/W Illustrations
    by Routledge

    This book examines how de-radicalisation programmes have been portrayed in the media and details the role of public relations (PR) strategies employed by such programmes and Countering Violent Extremism (CVE) to create positive coverage of their work.

    CVE and de-radicalisation programmes have seen a significant rise in recent years and are now cornerstones of many countries’ counterterrorism strategies. Despite the increased importance of these tools to counter violent radicalisation leading to terrorism, they remain controversial and sometimes receive fierce public criticism and opposition. This work looks at how CVE and de-radicalisation programs are able to influence a country’s discourse on de-radicalisation, and how far governmental programs differ from non-governmental initiatives in terms of their PR strategies. The book also provides a theoretical basis of how the discourse on CVE is constructed in the media. As major case studies, this book examines the United Kingdom, Germany and Nigeria. For these countries, the authors have gathered and assessed roughly 3,000 newspaper articles on de-radicalisation programmes over a decade to provide an empirical base.

    This book will be of much interest to students of countering violent extremism, de-radicalisation, and terrorism studies.


    1. Conceptualising De-Radicalisation Programmes

    2. Theorising the Media’s Framing of De-Radicalisation

    3. The Effectiveness and Desirability of De-Radicalisation

    4. Nigeria and De-Radicalising its Repentant Citizens

    5. UK and De-Radicalisation’s Ideational Tensions

    6. German Media Debates and Framing Processes in a Hybridised P/CVE Landscape

    7. Public Relations Campaigns, De-Radicalisation and the P/CVE Field: Negotiating a Discourse



    Gordon Clubb is a Lecturer in International Security at the University of Leeds, UK. He is a Fellow at GIRDS, Germany.

    Daniel Koehler is Director of GIRDS, Germany. He is a Research Fellow at the Polarization and Extremism Research and Innovation Lab at the American University, USA.

    Jonatan Schewe is a Research Associate at the Centre for Technology and Society, Berlin Technical University, Germany. He is a research fellow at GIRDS, Germany.

    Ryan O’Connor is a Post-Doctoral Researcher in International Security and Foreign Policy at the University of Leeds, UK.