1st Edition

Selling Pharmaka, Buying Health in Ancient Greece and Rome Retail Therapy

By Laurence Totelin Copyright 2026
250 Pages 17 B/W Illustrations
by Routledge

250 Pages 17 B/W Illustrations
by Routledge

This book examines Greek and Roman pharmacology in its mercantile dimensions, studying the people who were involved in the trade, the places where they worked, and the consumers whom they tried to attract through promises of health. In the ancient Mediterranean, selling pharmacological substances and preparations meant big business. Selling Pharmaka, Buying Health in Ancient Greece and Rome... Read more

Introduction; 1. Pharmacological actors in the marketplace; 2. Procuring and storing simple drugs; 3. Compound remedies: Written recipes and their transmission; 4. Stamping, branding, and advertising ancient remedies; 5. Stretching out the pepper: drug adulteration and adulteration by means of drugs in antiquity; 6. ‘Hard’ and ‘soft’ pharmacological consumers in the Graeco-Roman world; 7. The hands of the gods: Pharmaka and divine powers; Conclusions.

Biography

Laurence Totelin is Professor of Ancient History at Cardiff University, where she carries out research on Greek and Roman pharmacy, botany, and gynaecology. Her key publications include Ancient Botany, with Gavin Hardy (2016) and A Cultural History of Medicine in Antiquity (2020).