Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000, 1st Edition (Paperback) book cover

Selling Places

The Marketing and Promotion of Towns and Cities 1850-2000, 1st Edition

By Stephen Ward

Routledge

288 pages

Purchasing Options:$ = USD
Paperback: 9780419242406
pub: 1998-08-27
$77.95
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Hardback: 9780419206101
pub: 1998-08-27
$220.00
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eBook (VitalSource) : 9780203976746
pub: 2005-10-09
from $38.98


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Description

Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.

Reviews

'Thoughtful, thorough and intellectually pleasing … provides a historical perspective missing in earlier texts … This is no dry and dusty academic tone or technocratic treatise on place marketing.' - Local Government Studies

'A fascinating tour-de-force, which is a great addition to the literature on urban regeneration and local economic development. It should be a great help to anyone putting a marketing brochure together.' - Planning and Design

'This book, both in content and style, was a pleasure to read. The text was delightfully illustrated with posters and other "place selling" graphics. Selling Places was a thoughtful study of how to market, and how not to market, communities.' - Ontario Planning Journal

'The reader interested in the aesthetics of advertising over the years will find much of value in this work.' - Enterprise & Society

'Ward's book, filled with delights, is beautiful, enjoyable and stimulating.' - H-Urban

Table of Contents

Foundations and Beginnings. Selling the Resort. Selling the Suburb. Selling the Industrial Town. Selling the Post-Industrial City. Conclusions. Index.

About the Series

Planning, History and Environment Series

This series offers a unique window on the creation of the modern environment. Designed for an international readership, the emphasis is on:

  • urban and regional planning
  • recent as well as longer-term history
  • what the past can tell us about the present
  • local as well as global and comparative topics

Within this framework the books address three themes:

  • regional, continental and comparative studies
  • planning histories of key cities
  • changing planning ideologies and policies

 

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
ARC010000
ARCHITECTURE / Urban & Land Use Planning