1st Edition
Selling Science in the Age of Newton Advertising and the Commoditization of Knowledge
By Jeffrey R. Wigelsworth
Copyright 2010
218 Pages
by
Routledge
218 Pages
by
Routledge
Also available as eBook on:
Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the... Read more
Chapter 1 Introduction; Chapter 2 Advertisements in the Philosophical Transactions; Chapter 3 Newspapers and BiPart Isan Advertisement; Chapter 4 Daily Newspapers and Advertisements as Science Texts; Chapter 5 Navigation and Newsprint: Advertising Longitude Schemes; Chapter 6 Advertising Experiment and Reputation: Newtonian Lecturer as Brand; Chapter 7 Science as a Commodity: The Eighteenth Century and Beyond;
Biography
Jeffrey R. Wigelsworth teaches English History and World History in the Department of Humanities and Social Sciences at Red Deer College, Canada. His previous publications include Deism in Enlightenment England: Theology, Politics, and Newtonian Public Science (2009) and Science and Technology in Medieval European Life (2006).
'Selling Science in the Age of Newton is a detailed study, rich in primary-source citations, and a valuable addition to our understanding of public science in the first generation of its maturation.' Journal of Modern History 'Wigelsworth's book provides an innovative and interesting exploration of how people advertised science to a wider audience. His willingness to explore different kinds of advertisements - including those meant as warnings or notes, to people staking priority claims, and those simply trying to sell a book or attract an audience for a lecture series - help paint a broad image of the range of ways people communicated science.' Early Science and Medicine '... Wigelsworth provides insights on many of the dynamics common to the advertising of early modern ’science’ in newsprint during the late seventeenth and early eighteenth centuries. His book weaves a number of disparate samples, case studies and secondary sources into a good introduction to the subject and helpfully emphasizes the importance of incorporating these texts into the broader history of science and technology.' British Journal for the History of Science ’Drawing on many newspaper archives as well as those of the Royal Society, this book makes an important contribution to the study of the scientific enlightenment.’ Archives '... Wigelsworth should be commended for breaking new historical ground. He extends considerably fruitful studies of science and the public sphere by paying attention to a wealth of information in under-appreciated and most literally quotidian texts. I recommend this book to historians of advertising and historians of science alike.' Aestimatio '... contain[s] a great deal of interesting material.' Journal of British Studies
