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Selling the Sacred: Religion and Marketing from Crossfit to QAnon book cover

1st Edition

Selling the Sacred Religion and Marketing from Crossfit to QAnon

Edited By Mara Einstein, Sarah McFarland Taylor Copyright 2024
348 Pages 28 B/W Illustrations
by Routledge

348 Pages 28 B/W Illustrations
by Routledge

348 Pages 28 B/W Illustrations
by Routledge
Also available as eBook on:
There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society?... Read more

Part 1 Branding, Promotion, and Religious Media—Past and Present

1. From Logos to Logo and Back Again: Images as Transactional Objects in the History of Christian Devotion

David Morgan

2. Spiritual Healing for Sale: Medical Pluralism and the Commodification of Native American Healing Traditions

Sarah Dees

3. Rex Humbard, Psychographics, and the Hard Sell

John Modern

Part 2 Politics and Religio-Marketing

4. Sharpiegate

John Durham Peters

5. Two Truths and a Lie: Unpacking PragerU’s Hostile Rebrand of Climate Action in Religion of Green

Sarah McFarland Taylor

6. A Head for Politics: Yarmulkes, Presidential Politics, and the Marketing of (Jewish) America

Eric Michael Mazur

7. First Thoughts on a Second Qoming: Reading QAnon’s Occult Economy Through the Works of Jean and John Comaroff

Brian Hughes

Part 3 Old Marketing in New Media

8. Faith-Centric Tiktoks: Promoting Religion through Personalized Experience and Engagement

Mara Einstein

9. Selling to "Smarties": The Marketing Strategies of a Social Justice Influencer

Kristin M. Peterson

10. Marketing Mainline Campus Ministry: "God Loves Everyone, No Exceptions"

John Schmalzbauer

11. Inventing a Digital Evangelical Audience

Corrina Laughlin

Part 4 Spirituality and Multi-Level Marketing (MLM)

12. Live Your Best Life Now: Wellness, Spirituality, and Multi-Level Marketing in the Health Freedom Movement

Susannah Crockford

13. #BecauseofLuLaRoe: MLMs and the Rhetoric of Freedom, Girlboss Feminism, and Retail Ministry

Deborah Whitehead

Part 5 Cult Branding, Purpose Marketing, and the Body Politic

14. Drinking the Crossfit Kool-Aid: Cult Marketing Meets Functional Fitness

Cody Musselman

15. Purpose-Driven Food: Evangelical Diet Marketing and Conscious Capitalism

Chad E. Seales

Part 6 Religion, Marketing, and the Spirit of Capitalism

16. Hinduism and the New Spirit of Capitalism: Vocational Theology in 21st-Century Spiritualist Self-Improvement Literature

Justin W. Henry

17. Vintage not Retro: The Secondhand Social Life of Christian Material Culture

James S. Bielo

18. (Not) Marketing Atheism: A Conversation with Gregory Epstein

Mara Einstein

Biography

Mara Einstein is an internationally recognized expert on deceptive marketing tactics, a sought-after speaker and writer, and a Professor of Media Studies at Queens College (CUNY), United States.

Sarah McFarland Taylor is an award-winning author and Associate Professor of Religious Studies and Environmental Policy and Culture at Northwestern University, United States.

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