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Semantic Priming: Perspectives from Memory and Word Recognition book cover

1st Edition

Semantic Priming Perspectives from Memory and Word Recognition

By Timothy P. McNamara Copyright 2006
210 Pages 12 B/W Illustrations
by Psychology Press

210 Pages 12 B/W Illustrations
by Psychology Press

210 Pages 12 B/W Illustrations
by Psychology Press
Also available as eBook on:
Semantic priming has been a focus of research in the cognitive sciences for more than thirty years and is commonly used as a tool for investigating other aspects of perception and cognition, such as word recognition, language comprehension, and knowledge representations. Semantic Priming: Perspectives from Memory and Word Recognition examines empirical and theoretical advancements in the... Read more
Part 1: Introduction. What Is Semantic Priming and Why Should Anyone Care? Part 2: Models. Spreading Activation Models. Becker's Verification Model. Compound-cue Models. Distributed Network Models. The Interactive-activation Model. Other Models. Part 3: Major Issues and Findings. Baselines. Automatic Versus Strategic Priming. Associative Versus 'Pure' Semantic Priming. Mediated Versus Direct Priming. Effects of Lag. Forward Versus Backward Priming. Subliminal Priming. Prime-task Effect. List Context Effects. Word Frequency, Stimulus Quality, and Relatedness Proportion. Semantic Priming and N400. Part 4: Summary and Conclusions. What We Have Learned about Semantic Priming

Biography

Timothy P. McNamara

'Semantic priming is an important phenomenon of cognition and has engendered a huge research literature, a literature that is confusing, conflicting, and defiant of easy classification even to the expert. McNamara’s new book is a welcome addition to the field that clarifies and enlightens.' - Richard M. Schiffrin, Indiana University

'This is an outstanding book that provides a much-needed roadmap for both researchers and students into the specific details and broader implications of semantic priming research. The treatment of alternative theories is unparalleled in its sophistication, and the coverage of methodological issues offers invaluable guidance to those entering the field. McNamara has done a masterful job of distilling a rich, multifaceted domain into its core issues, findings and perspectives. The result is like a fine espresso – strong, balanced, and no serious work should be attempted without it.' - David Plaut, Carnegie Mellon University

'An Easily Accessible volume on semantic priming research that can potentially benefit researchers, graduate students, and upper division undergraduates' - Christopher Koch, in PsycCRITIQUES, August 2006

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