114 Pages
by
Routledge
114 Pages
by
Routledge
Also available as eBook on:
First Published in 2004. The purpose of this special study is to enhance our understanding of the role of different service sectors in the welfare and development of emerging economies. This study includes eight essays covering the topics of a conceptual framework for studying service industries in developing countries; and examines marketing techniques for service industries; an exploration of... Read more
Chapter 1 Service Industries in Developing Countries: A Conceptual Framework and Analytical Insights, Erdener Kaynak; Chapter 2 Marketing Research for Services in Developing Countries: The Use of Unidimensional and Multidimensional Scaling, Naresh K. Malhotra; Chapter 3 The Financial Markets Approach to Economic Development in LDCs, Gordon F. Boreham; Chapter 4 Tourism Marketing in a Developing Economy: Frequent and Infrequent Visitors Contrasted, Erdener Kaynak, Yavuz Odabasi, Alican Kavas; Chapter 5 Government as Service Industry: A Grenadian Case Example, Lionel A. Mitchell; Chapter 6 International Business Negotiations A Turn-Key Project, Pervez N. Ghauri; Chapter 7 New Delivery Technologies and the Globalisation of the Television Programming Industry: The Marketing of Indian Films and Television Programmes in Canada, Colin Hoskins, Stuart McFadyen; Chapter 8 Temporal and Regional Differences in Image of a Tourist Destination: Implications for Promoters of Tourism, Chow Hou Wee, Ali N. Hakam, Evangeline Ong;
Biography
Erdener Kaynak is Visiting Professor of Marketing and International Business at the Chinese University of Hong Kong.
