102 pages | 1 B/W Illus.
This book looks at service innovation, service industries, and innovation performance in services.
It seeks a broader explanation and understanding of services, service innovation and its performance, and the future of service innovation in different service industries. In addition, it discusses service domination in the big economies around the world and how that was created and supported by service innovation.
The book will be useful for academics interested in service innovation as well as practitioners in the service business.
1. What is service? 2. What is innovation? 3. Innovation in service 4. Service innovation performance 5. The future of service innovation
This innovative series explores the role of innovation and innovation management and technological advances from an organizational perspective. This series brings together theories from a wide range of individual disciplines and examines both the internal understanding and management and also an external, shareholder perspective. Routledge Studies in Innovation, Organizations and Technology (RIOT!) features cutting -edge research addressing all the major issues in business and management today, helping to define and advance the field.