Setting Up and Running a Therapy Business provides a succinct, practical, and accessible guide for counsellors starting out in private practice as well as for more experienced practitioners who would like advice on how to continue to attract a larger clientele.
This second edition has been restructured to bring all the marketing chapters together to help counsellors understand a variety of ways of helping their business grow, and includes new material on using social media. Through the inclusion of topics such as setting up a website, choosing an ideal workplace, marketing, meeting data storage standards (including new material on GDPR), and methods of accepting payments, the author offers his expertise and guidance to help practitioners make wise, workable decisions based on a thorough understanding of the stakes as well as the viable options.
As a book that bridges the gap between being a good counsellor and running a successful counselling business, it is a comprehensive read not only for counsellors who are just starting in private practice, but also for senior practitioners seeking a fresh perspective on their business.
Table of Contents
Part I: Starting Up; 1. Why should I consider private practice?; 2. What qualifications, experience, and qualities do I need to start a private practice?; 3. What things must I do if I go self-employed?; 4. What should I consider if planning to work from home?; 5. What should I consider if planning to hire a room?; 6. What insurance do I need as a private practitioner?; Part II: Money Issues; 7. How much should I charge?; 8. How much can I expect to earn?; 9. How can I accept payment?; 10. Should I give a first session for free?; 11. Should I charge for sessions when a client doesn’t turn up or cancels with short notice?; 12. What are business expenses, and why do I need to bother about them?; Part III: Helping My Business Grow; 13. What are your tips for marketing my business? (1); 14. What are your tips for marketing my business? (2); 15. How can I use social media? By Laura Harley; 16. How can I get a website?; 17. What else can I build for longer-term growth?; 18. How can I increase the chances of an inquiry becoming a client?; 19. How can I increase access to my services?; 20. What about working for agencies?; Part IV: Other Practical Issues; 21. What can I do to increase my personal safety when working alone?; 22. Do I need to give clients a written contract?; 23. If I issue a written contract, what might it include?; 24. What do I need to do about GDPR?; 25. How could I introduce a written contract?; 26. How can I store my notes? 27. Do I need to register with the Information Commission?; 28. Can I work with clients in their own homes?; 29. Will I have to work evening and weekends?; 30. What should I do if I bump into my clients in my locality?; 31. What is a professional will and do I need one?; Part V: Miscellany; 32. What are outcome measures and should I use them?; 33. What is the difference between a sole trader and a limited company?
James Rye started his private practice in 1997 and is now a Senior Accredited member of BACP. He works as a counsellor/psychotherapist, clinical supervisor, and trainer, as well as accessing clients and supervisees from throughout the UK and abroad.
"From big picture thinking, to small practical details, this book gave me the right skills mind-set to successfully launch my own private practice. James’s extensive knowledge and real life experience are invaluable and make this an essential read for any counsellor ready to go it alone."
Lori White is a solution-focused, integrative counsellor in private practice in Wimbledon.
"I first read the first edition of this book when I was a counselling student and thinking about starting in private practice. I read the whole book in less than a week and told my peers to get a copy. It helped me from a business perspective (profit and loss, the real cost of starting up), website advice (wording, phrases to use and avoid, how to sell yourself), and how to work safely. The new chapters on social media and GDPR are really helpful. The latter is scary and unclear for many people but this edition clarifies what you need to do."
Tracey Thompson is an integrative counsellor in private practice in Carshalton.
"This book is full of down-to-earth, practical advice for counsellors who are also trying to run a business. I have recommended it to my supervisees and other counsellors, especially those starting out in private practice. The whole section on business growth has made me reflect on my own practice, and the chapter on GDPR succeeds in explaining the topic so clearly."
Rabina Akhtar is an integrative counsellor, supervisor, and trainer in private practice in Peterborough.