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Shifts towards Image-centricity in Contemporary Multimodal Practices





ISBN 9781032176062
Published September 30, 2021 by Routledge
320 Pages 68 B/W Illustrations

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Book Description

This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book presents case studies on a variety of image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms. The aims of the book are, to interrogate the new multimodal genres, relations, forms of analysis, and methods of production that emerge from a greater reliance on visual components. Refining and broadening current understandings of image-centricity in today’s media sphere, this collection will be of particular interest to scholars and students in multimodality, social semiotics, applied linguistics, language and media, and discourse analysis.

Table of Contents

Contents





1 Shifts towards image-centricity in
contemporary multimodal practices: An introduction



Hartmut Stöckl, Helen Caple & Jana Pflaeging





Part 1 Advances in theory





2 Image-centricity – When visuals take center stage:



Analyses and interpretations of a current (news) media practice



Hartmut Stöckl





3 Intertextual reference in image-centric discourse:



Analytical model, classification, and case study



Nina-Maria Klug





4 The new visuality of writing



Theo van Leeuwen





Commentary:
The critical role of analysis in moving from conjecture to theory



John A. Bateman





Part 2 Historical developments in image-centric practices





5 On the emergence of image-centric
popular science stories in National Geographic



Jana Pflaeging





6 Previewing news stories:



How contextual cohesion contributes to the creation of news stories



Sameera Durrani





Commentary: Image-centricity and change in journalistic cultures



Martin Luginbühl





 



 



Part 3 The relative status of image and language





7 Image-centric practices on Instagram: Subtle shifts in ‘footing’



Helen Caple





8 Emoji-text relations on Instagram: Empirical corpus studies
on multimodal uses of the iconographetic mode



Christina Siever & Torsten Siever





9 "And then he said… no one has more respect for women than I do":



Intermodal relations and intersubjectivity in image macros



Michele Zappavigna





Commentary:
Reflections on the relative status of image and language



Carey Jewitt





Part 4 Image-centric practices as global design strategies





10 Multimodal mobile news: Design and images in tablet-platform apps



John S. Knox





11 Images as ideology in terrorist-related communications



Peter Wignell, Sabine Tan, Kay L. O’Halloran,
Rebecca Lange, Kevin Chai & Michael Wiebrands





12 Putting the data center stage:
Graphs, charts and maps in the news media



Martin Engebretsen





Commentary: Image-centric practices as global design strategies



Teal Triggs





Index



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Editor(s)

Biography

Hartmut Stöckl is Full Professor of English and Applied Linguistics at the University of Salzburg, Austria.





Helen Caple is Senior Lecturer of Communications at Journalism at the University of New South Wales, Sydney, Australia.





Jana Pflaeging is Research Assistant of English and Applied Linguistics at the University of Salzburg, Austria.