1st Edition
Signifying Place The Semiotic Realisation of Place in Irish Product Marketing
By Sheila Gaffey
Copyright 2004
173 Pages
by
Routledge
173 Pages
by
Routledge
173 Pages
by
Routledge
Also available as eBook on:
Through a socio-semiotic analysis of promotional materials used by both producers of quality products and their support organizations, this book investigates the use of imagery, especially images of place, in three contrasting regions of Ireland. It highlights the role of place (particularly rural) imagery in the promotion of handcrafts and rural tourism services, and suggests some of the meanings... Read more
Contents: Introduction; Semiotics and other methodological issues; Media content analyzed; Ways of Seeing countrysides, landscapes and rurality; Symbolic meanings of place and constructing the Gaze ; The adaptation and use of existing images in place promotion; The role of place in the production of Uniqueness ; The role of place myths in creating social spaces; Conclusion; Bibliography; Index.
Biography
Gaffey, Sheila
