1st Edition

Silent Economy The New Paradigm of Generative AI

176 Pages 7 Color & 15 B/W Illustrations
by CRC Press

176 Pages 7 Color & 15 B/W Illustrations
by CRC Press

This book explores the evolution of artificial intelligence (AI) and its wide-ranging impacts. Beginning with the concept of the silent economy, this work traces the development of AI from its early stages to the present, highlighting the emergence of generative AI. The narrative examines how AI influences organizational culture, societal well-being, and business decisions at strategic, tactical,... Read more

Preface

 

Silent Economy

The Sound of Silence

Artificial Intelligence

Generative Artificial Intelligence

Conclusion

References

 

Organizational Culture

Organizational Culture Inventory

Organizational Culture Profile

Six-Dimensional Model

Conclusion

References

 

Society and Well-being

Perspectives on Well-being

AI and Well-being

Personal Sphere: Threats and Benefits

Surrounding Sphere: Threats and Benefits

Workplace Sphere: Threats and Benefits

Transcendental Sphere: Threats and Benefits

Conclusion

References

 

Disruption in Business Decisions

Strategic Decisions

Political and Regulatory Aspects

Tactical Decisions

Operational Decisions

Conclusion

References

 

Changing Environmental Landscape

Employees

Consumers

Conclusion

References

 

Government, Law, and Ethics

Ethics in AI

Levels of Rights, Privacy, and Ethics

Conclusion

References

 

Conclusions and Remarks for the Next Generations of AI

References

 

Index

 

 

 

 

 

 

 

Preface

 

Silent Economy

The Sound of Silence

Artificial Intelligence

Generative Artificial Intelligence

Conclusion

References

 

Organizational Culture

Organizational Culture Inventory

Organizational Culture Profile

Six-Dimensional Model

Conclusion

References

 

Society and Well-being

Perspectives on Well-being

AI and Well-being

Personal Sphere: Threats and Benefits

Surrounding Sphere: Threats and Benefits

Workplace Sphere: Threats and Benefits

Transcendental Sphere: Threats and Benefits

Conclusion

References

 

Disruption in Business Decisions

Strategic Decisions

Political and Regulatory Aspects

Tactical Decisions

Operational Decisions

Conclusion

References

 

Changing Environmental Landscape

Employees

Consumers

Conclusion

References

 

Government, Law, and Ethics

Ethics in AI

Levels of Rights, Privacy, and Ethics

Conclusion

References

 

Conclusions and Remarks for the Next Generations of AI

References

 

Index

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Biography

Sandra Maria Correia Loureiro is a Full Professor of Marketing at ISCTE and the Business Research Unit. She has a background in engineering, economic sociology, and marketing. She has published around 400 international works, including journal articles, conference proceedings, and books. Her research interests include consumer-brand relationships, tourism marketing, immersive VR, AR, and AI technologies. Sandra has received numerous awards for her contributions to marketing and academia.

João Guerreiro is an Associate Professor with Habilitation in Marketing at Iscte – University Institute of Lisbon. His research focuses on the impact of AI in Management, more particularly on Marketing. He has published his research in top-tier journals such as Journal of Travel Research, Tourism Management, and Journal of Business Research. He also has been invited as keynote speaker to present at several events about the future of AI on Management.