2nd Edition

Simple The Inner Game of Ophthalmic Practice Success

By John B. Pinto Copyright 2021

    Now in its Second Edition, Simple: The Inner Game of Ophthalmic Practice Success makes even the most complex issues in ophthalmic practice management just that- simple. This handy guide covers everything from the basics of business planning to esoteric and complex topics unique to ophthalmology.

    Author John B. Pinto, a world-renowned expert on the business of ophthalmic practice, has brought his decades of expertise to bear in this high-yield handbook. Throughout his career he has seen that the most successful practices large or small have learned to see the big picture and keep things simple. This book helps practice owners, managers, and administrators achieve that goal.

    Simple cuts through the details and the minutia of running a practice to refocus on the big picture and the key, high-impact factors influencing ophthalmic practice success. Each chapter addresses a new topic, pointing out stumbling blocks and key areas to focus on so practice owners and managers can stick to their strategic goals. 

    With a foreword by Dr. Richard Lindstrom and hundreds of management pearls throughout, Simple: The Inner Game of Ophthalmic Practice Success, Second Edition takes the guesswork out of running an ophthalmic practice. From data analytics to the ins and outs of administration, John B. Pinto makes practice management simple.



    About the Author

    Foreword by Richard L. Lindstrom, MDIntroduction

    Chapter 1 Testing Your Practice on Twenty-Five Simple Things

    Chapter 2 The Big Picture Of the Five Domains of Practice and Life Of Paying Attention Of Career Management Of the Intentional Practice Of Practice Culture Of Vanquishing Chicken Little

    Chapter 3 Leadership Of Simple Leadership Of Decisiveness Of Prioritizing and Implementing Of Teamwork Of Abandoning Failed Projects Of Strategic Business Planning

    Chapter 4 Adaptability Of Ophthalmology Then and Now Of Sustainability Of Disaster Planning Of Entrepreneurism Of Adaptability

    Chapter 5 Metrics Of Numeracy ... Mastering Math as a Second Language Of Measuring Efficiency Of Growth, Stasis, and Shrinkage Of the Three Buckets of Money Of Objectifying That Which Is Subjective Of Benchmarking Of Financial Sufficiency Of Staff Cost Containment Of Frugality

    Chapter 6 Administration and General Management Of Developmental Hallmarks Of Practice Birth Defects Of Administrative Success and Failure Of Patient Satisfaction Of Coaching Points From Managers to Physicians Of Provider Performance Reviews Of Marketing and Selling Of Office Facilities

    Chapter 7 Compatibility and Collaboration With Others Of Adding Value to Patient Relationships Of Working With Family Members in Your Practice Of Optometrist Associates Of Meetings Of Conflicts Of Physician Bullying Of Collaboration Of Mergers and Acquisitions

    Chapter 8

    Partnering Of

    Partnership Of Adding a New Doctor Of Happy

    Partners in a Group Practice Of the Associate Doctor Becoming a

    Partner Of Acting Like a

    Partner Of Fixing Broken Practice Boards

    Chapter 9 The Inner Game Of Measuring Success Of Excess Attachment to One's Career Of Provider Burnout Of Career Satisfaction Of Security Of RetirementAfterword: A Psychologist's Perspective on the Inner Game of Ophthalmology by Craig N. Piso, PhDLast Word: Pinto's Ten Commandments



    John B. Pinto is the most-published author in America on ophthalmology practice management topics. He founded J. Pinto & Associates, Inc, an ophthalmic practice management consulting firm, in 1979. Since then he has provided strategic planning, operations, and marketing advice to pharmaceutical companies, basic science centers, hospitals, multispecialty clinics, and single-specialty facilities. 

    For over 40 years, a majority of the firm’s service has been to ophthalmic practices ranging from small solo practices to high-volume market leaders, teaching centers, and ophthalmic product companies. He has been active as a practice consultant in North America and Europe, and has worked and lectured in South America and the Far East. 

    Pinto is best known as a strategic planning and economic advisor to practices large and small. In addition to covering most dimensions of modern practice operations management, he is a career advisor—providing individual coaching and contract negotiation services to new graduates and midcareer ophthalmologists. His professional life today is rounded out with succession planning, practice valuations, partner dispute mediation, merger/acquisition counsel, and leadership development for administrators and physicians. 

    A prolific writer, Pinto is the author of several books beyond the text you now hold: 
    •    John Pinto’s Little Green Book of Ophthalmology
    •    Turnaround: Twenty-One Weeks to Ophthalmic Practice Survival and Permanent Improvement
    •    Ten Eyecare Practices: Benchmarks for Success
    •    Cash Flow: The Practical Art of Earning More From Your Ophthalmology Practice, written with Anne Rose
    •    The Efficient Ophthalmologist
    •    Legal Issues in Ophthalmology: A Review for Surgeons and Administrators, written with Alan Reider and Allison Shuren
    •    The Women of Ophthalmology, written with Elizabeth Davis, MD
    •    Ophthalmic Leadership: A Practical Guide for Physicians, Administrators, and Teams 
    •    Marketing Your Ophthalmic Practice  

    Many of these titles are now published by SLACK Incorporated and can be ordered by going to www.slackbooks.com. 

    John is a member of the editorial board of Ocular Surgery News and a regular contributor to other eye care publications. He is available for individual physician and practice consulting services to supplement this book.