Biography
Andrew Greasley is a Lecturer at Aston Business School, Aston University, Birmingham
'This book is ideal for students with an interest in the role of simulation in management decision-making. The strengths of the book include its description of each stage in the project process, the application of specific simulation software, interpretation of the output provided and the wide range of appended case studies that cover a number of useful simulation applications.' Andrew Robson, Northumbria University, UK
'This is the definitive guide to practical Business Process Simulation. The book very lucidly portrays a realistic picture of how a simulation project can be initiated, managed and implemented. The book makes its novel contribution in that it is the first of its kind to deal with the place of simulation within the organisation and the complex relationship between the two. Throughout the book the author provides well thought out and useful exercises for the learner and readers in general.' Dr Tillal Eldabi, Lecturer, Brunel University, London.
'This book aims to provide a practical guide to building a simulation model. All the steps in a typical simulation study are covered including data collection, input data modelling and experimentation...Simulation Modelling for Business is a comprehensive textbook ideal for the use on undergraduate and postgraduate courses.' European Foundation for Management Development (EFMD)
