1st Edition
Singapore Inc.: A Century of Business Success in Global Markets Strategies, Innovations, and Insights from Singapore's Top Corporations
Preface
Acknowledgements
Introduction to the book
Part I: Business strategy and transformation
1 Singapore Airlines’ response to increased competition in the airline industry
DAVID BELL
2 Singapore Post’s response to declining mail volumes
IAN JAMIESON
3 Temasek Holdings’ investment strategy
KATALIN ILLES
4 SGX- listed companies navigate corporate governance and regulatory challenges
MANJU SHREE RAMAN
5 Quest Global attracting and retaining top engineering and technical talent in a competitive market
LIM KEAI
6 How Keppel Corporation adapted to the changing global energy landscape
GEMINI V. JOY
7 TANGS catering to changing consumer preferences
JONNY MUNBY
8 Osim International evolving customer preferences
DIMITRIOS N. KOUFOPOULOS
9 How Mapletree Investments diversified its portfolio and expanded globally
KRISHNAMOORTHY RENGANATHAN
10 ComfortDelGro’s response to the rise of ride-hailing apps
R. AMUDHA
11 Creative Technology’s response to the decline of PC audio
SUBHASIS CHATTERJEE
12 MyRepublic international expansion
CHERYL YU
13 F J Benjamin challenges of being a fashion retailer
GEORGE KAPAYA
14 Neptune Orient Line (NOL) complying with the complex and stringent regulatory requirements of the shipping and logistics industry
IAN JAMIESON
15 Singapore Airlines’ response to the SARS outbreak in 2003
LEON CHOONG
16 AIBI International operates in a highly competitive market with numerous players and established brands
SUBHASIS CHATTERJEE
17 Genting Singapore’s response to increased competition in the casino industry
DIMITRIOS N. KOUFOPOULOS
Part II: Diversification and expansion
1 DBS Bank’s transformation from a local player to a global bank
LEON CHOONG
2 Sheng Siong Group’s focus on value-for-money grocery retailing
EASWARAMOORTHY RANGASWAMY
3 Sustainability initiatives and outcomes of Mapletree Commercial Trust
IAN JAMIESON
4 Fraser and Neave’s diversification into food and beverage
MELVIN GOH KIM HO
5 CapitaLand’s expansion into China
LIM KEAI
6 Hutchison Port Holdings’ expansion into new markets
CHERYL YU
7 Mapletree Investments’ diversification into logistics and data centres
NISHAD NAWAZ
8 Ascendas- Singbridge’s diversification into logistics and industrial real estate
GEORGE KAPAYA
9 ARA Asset Management’s diversification into real estate funds
DESTI KANNAIAH
10 Charles & Keith’s adaptation to the rise of e-commerce and the emergence of new digital platforms
KRISHNAMOORTHY RENGANATHAN
11 ComfortDelGro’s expansion into new markets through partnerships and acquisitions
KATALIN ILLES
12 How Fullerton Health expanded its network of clinics across Asia
GEMINI V. JOY
13 How BreadTalk grew from a single bakery to a global brand
KATALIN ILLES
14 Food Empire Holdings expanding its business to new markets
MELVIN GOH KIM HO
15 Singapore Technologies Electronics’ diversification into defence technology
LEON CHOONG
16 ST Engineering’s expansion into defence technology
DAVID BELL
17 Global expansion and service diversification: a case study of SIA Engineering Company
MATTHEW SULLIVAN
Part III: Sustainability
1 Banyan Tree Holdings challenges on being a global leader in sustainable tourism
EASWARAMOORTHY RANGASWAMY
2 Mapletree Commercial Trust’s focus on sustainable office buildings
GEMINI V. JOY
3 Sembcorp Industries’ focus on sustainable energy solutions
LIM CHIN GUAN
4 City Developments Limited’s focus on sustainable urban development
LIM KEAI
5 Wilmar International’s focus on sustainable palm oil production
JAKIA RAJOANA
6 Suntec Real Estate Investment Trust’s focus on sustainable buildings
DAVID BELL
7 Ascendas Real Estate Investment Trust’s focus on sustainable business parks
AMIN HOSSEINIAN FAR
8 Ascott Residence Trust’s focus on sustainable serviced apartments
JONNY MUNBY
9 SPH REIT’s focus on sustainable shopping malls
LIM CHIN GUAN
10 CapitaLand Mall Trust’s focus on sustainable retail operations
PREETHI THANKAPPAN NAIR
11 Keppel DC REIT commits to sustainable data centres
R. AMUDHA
12 Hyflux becoming a global leader in desalination and water treatment
CHOY MURPHY
13 PEC Ltd adaptation to the changing dynamics of the oil and gas industry
DESTI KANNAIAH
14 Frasers Centrepoint Trust
LIM CHIN GUAN
15 WOHA Architects designed sustainable and iconic buildings in Singapore and beyond
VIJAYAKUMAR GAJENDERAN
16 Golden Agri- Resources’ focus on sustainable palm oil production
AMIN HOSSEINIAN FAR
Part IV: Innovation and technology
1 Grab overcoming global adversities to become Southeast Asia’s leading ride- hailing and delivery company
TEOH TEIK TOE
2 OCBC Bank’s focus on digital banking services
AMIN HOSSEINIAN FAR
3 ST Engineering’s diversification into cybersecurity
LEON CHOONG
4 ST Kinetics’ diversification into robotics and autonomous systems
SAIKAT GOCHHAIT
5 SATS innovates in-flight logistics with new technology
LO WAI MENG SALLY
6 NetLink NBN Trust’s response to changing telecommunications market conditions
SENTHIL KUMAR NATARAJAN
7 Sembcorp Marine’s innovation in offshore and marine engineering
CHOY MURPHY
8 BreadTalk’s innovation in the bakery industry
SUBHASIS CHATTERJEE
9 SISTIC adaptation to the digitalisation of the entertainment industry
LIM KEAI
10 SingPost’s focus on e-commerce logistics solutions
TEOH TEIK TOE
11 Yangzijiang Shipbuilding’s focus on innovation and automation
SAMSON TAN
12 DSO National Laboratories developed advanced defence technologies for Singapore
JAKIA RAJOANA
13 StarHub’s focus on mobile and broadband services
PREETHI THANKAPPAN NAIR
14 CPG Corporation becoming one of Asia’s leading engineering and development firms
GEORGE KAPAYA
15 ComfortDelGro’s transformation journey in the face of disruptive innovation
NISHAD NAWAZ
16 ST Engineering’s focus on autonomous vehicles and drones
SENTHIL KUMAR NATARAJAN
17 Koufu maintaining quality and consistency
SAIKAT GOCHHAIT
Part V: Financial performance and risk management
1 SMRT’s response to increased competition in the public transport sector
NADEEM AFTAB
2 Dairy Farm International’s expansion into e-commerce
GUO YONGSHENG
3 Vicom overcoming the challenges of the automotive testing industry
EASWARAMOORTHY RANGASWAMY
4 United Overseas Bank’s response to the global financial crisis
R. AMUDHA
5 Jardine Matheson Holdings’ response to changing market conditions
KRISHNAMOORTHY RENGANATHAN
6 Parkway Pantai’s challenges and opportunities of being a healthcare provider
JAKIA RAJOANA
7 The UOL Group’s case study challenges of being a real estate developer
GUO YONGSHENG
8 GlobalRoam maintaining its financial sustainability and profitability
JONNY MUNBY
9 Great Eastern Life faced challenges in attracting and retaining talent
HALA MANSOUR
10 Dairy Farm Group’s focus on retail and hospitality operations
PREETHI THANKAPPAN NAIR
11 Certis CISCO faced a shrinking market in the security industry, which was increasingly commoditised and faced downward price pressures
DESTI KANNAIAH
12 HRnetGroup overcoming challenges in the human resources industry
NADEEM AFTAB
13 Manulife Singapore challenges of being a financial services provider
TEOH TEIK TOE
14 Prabal Gurung challenges of being a fashion designer
CHOY MURPHY
15 SGAG monetisation and revenue generation
NADEEM AFTAB
16 Pacific Century Regional Developments Limited: the dot-com crash
NISHAD NAWAZ
17 Scoot faced challenges in building brand awareness and loyalty
MATTHEW SULLIVAN
Part IV: Industry- specific challenges and opportunities
1 SMU challenges of being an education provider
JONNY MUNBY
2 YCH Group challenges and opportunities of being a logistics provider
SAMSON TAN
3 PSA Corporation managed the growth of Singapore’s port to become a global hub
EASWARAMOORTHY RANGASWAMY
4 Jurong Shipyard overcame the challenges of the oil and gas industry
MATTHEW SULLIVAN
5 Razer’s transition from gaming peripherals to mobile gaming
CHOY MURPHY
6 City Energy adapted to the liberalisation of Singapore’s gas market
SAMSON TAN
7 NTUC FairPrice’s challenges to becoming Singapore’s largest supermarket chain
MELVIN GOH KIM HO
8 Changi Airport Group’s challenges in managing the growth of Singapore’s award-winning airport
MATTHEW SULLIVAN
9 Singapore Tourism Board promoting Singapore as a global tourist destination
GUO YONGSHENG
10 Best World International overcoming regulatory challenges in the direct selling industry
DIMITRIOS N. KOUFOPOULOS
11 TOYOGO overcoming increasing competitions, societal expectations shift, and rising cost
CHERYL YU
12 Carousell expanding in new markets outside of Singapore
SAIKAT GOCHHAIT
13 Singapore Press Holdings’ response to declining print media revenue
NISHAD NAWAZ
14 SATS’ expansion into airport management and catering services
HALA MANSOUR
15 The challenges and opportunities of being a REIT: the Ascott Limited
KATALIN ILLES
16 Far East Hospitality’s challenges and opportunities of being a hospitality provider
LO WAI MENG SALLY
Index
Biography
Leon Choong, Amity’s Regional CEO, is a dynamic advocate for educational innovation and access to quality education. Adept at establishing successful institutions, supporting healthcare initiatives, and raising substantial funds for universities, he is dedicated to making a positive impact in the field of education.
Easwaramoorthy Rangaswamy, Principal and Provost at Amity Global Institute, Singapore, is an esteemed management professional. He has taught for University of Northampton, Anglia Ruskin University, University of London, London School of Economics, and Victoria University. His research focus includes management, skills, and workforce development.
Ian Jamieson, Director of Global Business Development at University of London, spearheaded transformative restructuring and expansion as Group MD at GHC Genetics Group. With a venture capital background, he excels in commercialising university ventures, exploiting IP, and established a lucrative multi-million-pound genetics testing business.
Anne-Marie Kilday, Vice Chancellor of University of Northampton, is a renowned expert in criminal history. She held leadership positions at prestigious universities and publishes extensively on violent behaviour and gendered criminality. Her expertise spans centuries and continents, making her a sought-after doctoral research supervisor.
"Short and powerful, these concise case studies provide quick yet impactful lessons on successful business strategies in Singapore."
Kirpal Singh, Colombo Plan Scholar, Singapore Management University, Nanyang Technological University"Gain a unique perspective on the dynamic Singaporean business landscape and learn from the triumphs and failures of renowned companies."
Claudius Ng, Senior Industry Transformation Advisor to Singapore Business Federation; Past President, Singapore Chamber of E-Commerce"Uncover the strategies behind Singapore's success as a global business hub through illuminating case studies and in-depth analysis."
Dennis Yeo, Head of Investor Services and Logistics & Industrial, Asia Pacific at Cushman & Wakefield
