1st Edition

Small Businesses and Effective ICT Stories and Practical Insights

214 Pages
by Routledge

214 Pages
by Routledge

214 Pages
by Routledge

Small businesses make up some 90-95 percent of all global firms. Many undervalue the importance of information and communication technology (ICT). Within the small business segment there can be significant differences amongst the avid early adopters of ICT and the laggards. Research on early adopters tends be more prevalent as they are perceived to have a more interesting and positive story.... Read more

Part 1: Overview



1. Introduction



2. Small Business and the LIAISE framework



Part 2: A Study of Australian Small Tourism Businesses



3. The Australian Small Tourism Business Vignettes



4. Small Australian Tourism Businesses and LIAISE



Part 3: A Study of English Coastal Small Businesses



5. The UK Small Coastal Business Vignettes



6. Small UK Coastal Businesses and LIAISE



Part 4: Summary and Lessons



7. The Overall Story



8. Take-away ICT Lessons for Small Businesses

Biography

Carmine Sellitto is a Senior Lecturer in the College of Business at Victoria University, Australia.



David A. Banks is an Adjunct Fellow in the College of Business at Victoria University, Australia.



Scott Bingley is a Lecturer in the College of Business at Victoria University, Australia.



Stephen Burgess is an Associate Professor in the College of Business at Victoria University, Australia.