Small Businesses and Effective ICT: Stories and Practical Insights, 1st Edition (Hardback) book cover

Small Businesses and Effective ICT

Stories and Practical Insights, 1st Edition

By Carmine Sellitto, David Banks, Scott Bingley, Stephen Burgess

Routledge

196 pages

Purchasing Options:$ = USD
Hardback: 9781138933385
pub: 2016-07-26
$160.00
x
eBook (VitalSource) : 9781315674094
pub: 2016-07-07
from $28.98


FREE Standard Shipping!

Description

Small businesses make up some 90-95 percent of all global firms. Many undervalue the importance of information and communication technology (ICT). Within the small business segment there can be significant differences amongst the avid early adopters of ICT and the laggards. Research on early adopters tends be more prevalent as they are perceived to have a more interesting and positive story. However, late adopters and ‘laggards’ also have their own interesting stories that are under-reported.

Small Business and Effective ICT draws on research undertaken over several years and documents the adoption/use of ICT across ‘better’ users of ICT (Leaders), typical ICT users (Operationals) and late adopters (Laggards). The findings are presented using a re-formulation of the LIASE framework which addresses a number of areas that include ICT literacy (L), information content/communication (I), Access (A), Infrastructure (I), Support (S) and Evaluation (E).

Some 60 businesses were investigated in Australia and the UK, with each business presented as a concise vignette. The vignettes serve to show that small businesses are not as conservative in their use of ICT as the literature suggests, with examples of innovative uses of ICT in small businesses provided. Lessons for the effective use of ICT by small businesses are presented.

The research design, methods adopted, presentation of findings through the vignettes, and ‘take away’ lessons have been written in manner to appeal to a broad range of readers including academics, researchers, students and policy makers in the discipline.

Table of Contents

Part 1: Overview

1. Introduction

2. Small Business and the LIAISE framework

Part 2: A Study of Australian Small Tourism Businesses

3. The Australian Small Tourism Business Vignettes

4. Small Australian Tourism Businesses and LIAISE

Part 3: A Study of English Coastal Small Businesses

5. The UK Small Coastal Business Vignettes

6. Small UK Coastal Businesses and LIAISE

Part 4: Summary and Lessons

7. The Overall Story

8. Take-away ICT Lessons for Small Businesses

About the Authors

Carmine Sellitto is a Senior Lecturer in the College of Business at Victoria University, Australia.

David A. Banks is an Adjunct Fellow in the College of Business at Victoria University, Australia.

Scott Bingley is a Lecturer in the College of Business at Victoria University, Australia.

Stephen Burgess is an Associate Professor in the College of Business at Victoria University, Australia.

About the Series

Routledge Studies in Small Business

There is a growing polarization in the international economy for companies to become either transnational corporations or small businesses. This dualism means the experience of the small business is quite different to that of a large corporation. The life of a small business is often shorter, riskier and more entwined with the personality of the entrepreneur. In this prestigious series, case-studies and the latest research are used to reveal the regional, national and international role of the small business.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS060000
BUSINESS & ECONOMICS / Small Business
BUS083000
BUSINESS & ECONOMICS / Information Management