1st Edition

Smart Engagement Why, What, Who and How

By John Aston, Alan Knight Copyright 2014
112 Pages
by Routledge

105 Pages
by Routledge

Businesses that thrive in the 21st century will be those that are smart about "engagement". These businesses are the best at adapting to changing societal concerns, expectations, risks and opportunities and they know how to generate sustainable outcomes.However, while many companies talk a lot about stakeholder engagement, very few do it in a way that genuinely contributes to business success. In... Read more
1. Introduction2. The Smart Engagement Framework3. Why engage4. What to engage on5. Who’s involved6. How to engageKey TermsFurther Reading

Biography

Aston, John; Knight, Alan