Social capital is broadly conceptualised as consisting of resources and network ties embedded in the social structures and relationships that facilitate beneficial outcomes for the actors within those structures. Despite the number of research studies on social capital, there have been fewer attempts to examine social capital in the context of service-oriented firms, particularly in the Asia Pacific. This is surprising as the service industry plays an important role in the global services trade transactions and business activities. Social capital enables and maintains social relations for business transformation for service-oriented firms. Indeed, it would be unimaginable for any economic activity, particularly in service-oriented firms, to occur without social capital.
This examination of social capital in the Asia Pacific region provides the context for recognising the cultural, social and economic opportunities and challenges of several Asia Pacific countries that can potentially enrich our knowledge and understanding of the region. Contributions are drawn from cases based in Thailand, Indonesia, South Korea, China and Australia, for relevant application in the areas of social capital and service-oriented firms in the Asia Pacific.
This book was originally published as a special issue of the Asia Pacific Business Review.
Preface Gordon Redding
Introduction: reflections on research on social capital and the services industry Yuliani Suseno and Chris Rowley
1. Spilling the social capital beans: a comparative case study of coffee service enterprises within the Asia-Pacific Aaron Tham, David Fleischman and Peter Jenner
2. Disruptive innovation and the creation of social capital in Indonesia’s urban communities Yuliani Suseno
3. Selling trust in cyber space: social networking service (SNS) providers and social capital amongst netizens in South Korea Ingyu Oh, Wonho Jang and Sanghyeon Kim
4. The effect of technology management capability on new product development in China’s service-oriented manufacturing firms: a social capital perspective Weiwei Wu, Yexin Liu and Tachia Chin
5. Beyond ‘know-what’ and ‘know-how’ to ‘know-who’: enhancing human capital with social capital in an Australian start-up accelerator Pi-Shen Seet, Janice Jones, Lloyd Oppelaar and Graciela Corral de Zubielqui
Conclusion: future directions for research on social capital and the services industry Yuliani Suseno and Chris Rowley