Part 1: Introduction and Creation
1. Special Events with a Social Mission
Julie Cencula Olberding
2. Events in the Era of Social Enterprise
Julie Cencula Olberding
3. Successful Start-up of a Special Event: Laying the Groundwork with Market Research and Brand Development
Douglas Olberding and Jay Jisha
Part 2: Implementation and Management
4. Promoting Events through Cause Marketing, Social Media, and "Gamification"
Katie Dillon and Julie Cencula Olberding
5. Financial Management of Special Events: Toward a More Comprehensive Approach
Julie Cencula Olberding and Patrick Frambes
6. Managing and Motivating Event Volunteers
Liz Engelhardt and Julie Cencula Olberding
7. Collaborative Governance of Civic Events: The Case of the U.S. College World Series
Dale Krane and Carol Ebdon
Part 3: Assessment and Evaluation
8. Assessing the Economic Impact of a Special Event: A Reasonable Approach for Developing a Credible Estimate
Steven Cobb and Douglas Olberding
9. Assessing the Social Impacts of a Special Event: Social Causes, Social Capital, City Image and Local Pride
Julie Cencula Olberding and Douglas Olberding
Part 4: New Perspectives and Innovation
10. Energizing Community Development Through Community Events
Julie Cencula Olberding and Whitney McIntyre Miller
11. Beyond Food, Drinks and Conversation: How "Micro Events" Can Increase Social, Cultural, and Political Capital
Meredith Shockley-Smith and Francoise Knox-Kazimierczuk
12. Trends in Special Events with a Social Cause
Julie Cencula Olberding and Kyle Dorriere
Biography
Julie Cencula Olberding is Director of and Associate Professor in the Master of Public Administration (MPA) program at Northern Kentucky University, USA.
"This book represents an important contribution, which addresses a gap in the literature on the management of non-profits." –Alex Murdock, Professor Emeritus, London South Bank University, UK
