Introduction
How to Use This Book
Definitions
Attributes of Social Entrepreneurship
Social Entrepreneurship as a Path to Sustainable Development
Institutions Supporting Social Entrepreneurs
Case Study: Practicing Extrapreneurship through Collaborative Jujitsu
Next Steps
Chapter Assignment
Notes
1 Researching Your Topic
Understanding a Social Challenge
Data is Power
Approaching Your Research
Diving into Research: Identifying Your Challenge
Diving into Action: Characterizing Your Challenge
Tracking and Interpreting Your Investigation
Case Study: Health Leads
Next Steps
Chapter Assignment
Notes
2 Talking to People
Understanding the Lived Experience
What Is a Community?
Knowledge Equity
Stakeholder Analysis
Community-Driven Research
Reaching Out to People
After You Talk to People: Piecing It Together
Case Study: Ciudad Saludable
Next Steps
Chapter Assignment
Notes
3 Designing a Solution
Innovation and Design Thinking
A Design Process to Try
During and After the Design Process
Tools for Testing and Refining Your Social Impact Idea
Beyond Design
Incremental Innovation and Disruptive Innovation
Case Study: Hippocampus Learning Centers
Next Steps
Chapter Assignment
Notes
4 Developing Your Idea Further
Getting Your Idea Out There
Articulating Vision, Mission, and Values
How It Works
Evaluating Your Idea
Case Study: Daily Table
Next Steps
Chapter Assignment
Notes
5 Measuring Outcomes
Social Outcomes versus Social Impact
Thinking about Your Success Metrics
Challenges and Best Practices in Measuring Social Outcomes
Building Systems for Data Collection and Analysis
Do's and Don’ts of Success Metrics
Case Study: Soufra
Next Steps
Chapter Assignment
Notes
6 Ensuring Financial Viability
Sources of Revenue
Payment Models
Distribution Models
Operational Efficiency across Delivery Models
Financial Forecasting
Case Study: Aravind Eye Care Systems
Next Steps
Chapter Assignment
Notes
7 Funding Your Endeavor
Overview of the Social Investing Spectrum
Sources of Funding
Financial Vehicles
Evolution of Social Investment
Finding the Right Fit at Different Stages of Your Endeavor
Nonfinancial Support
Creating Your Resource Dashboard
Next Steps
Chapter Assignment
Notes
8 Structuring as an Organization
People
Process
Governance
Legal Structure
Considerations for Growth
Next Steps
Chapter Assignment
Notes
9 Pitching and Communications Strategy
Packaging and Pitching Your Business Plan
Building a Communications Plan
Evaluating Your Communications
Next Steps
Chapter Assignment
Notes
10 Expanding Your Reach
Thinking beyond Your Endeavor
Case Study: Catalyst 2030
Handing Off
Chapter Summary
Chapter Assignment
Notes
Biography
Teresa Chahine is the inaugural Sheila and Ron ’92 BA Marcelo Senior Lecturer in Social Entrepreneurship at Yale School of Management, USA. Her research and teaching focus on social and environmental drivers of public health outcomes, and on the role of social entrepreneurship as a potential pathway toward achieving the public health mission. She hosts the podcast Impact & Innovation, and teaches a publicly available course on social entrepreneurship through Coursera. Connect with her on Twitter at @teresachahine, and visit www.socialentrepreneurshipbook.com to learn more about resources for teaching and learning social entrepreneurship.
"A timely contribution that equips people in organizations and more broadly in society with the tools, language, and frameworks to effect change and contribute to building a greener, fairer, and more just society. At once a primer on the social enterprise movement and a translation of academic research into practitioner action, this book demonstrates why we must all become social entrepreneurs to face today’s pressing challenges. At a time of multidimensional crises globally, this is an immensely useful companion for moving from ideas to impact."
Julie Battilana, PhD, Joseph C. Wilson Professor of Business Administration, Harvard Business School, USA; Alan L. Gleitsman Professor of Social Innovation, Harvard Kennedy School, USA; Founder and Faculty Chair, Social Innovation and Change Initiative, USA.
"Social entrepreneurship and innovation are all about finding new ways to address tough problems, creating value, defying constraints, and identifying opportunities – exactly the transformational work required to shift the status quo. By outlining the social entrepreneurship skill set and mindset, this book empowers individuals to become changemakers and take up the cause of advancing social justice and equity through the dynamic framework of social entrepreneurship."
Cheryl Dorsey, President, Echoing Green, USA.
"Everybody is a changemaker! We can teach and learn skills that help us make more effective and lasting changes. This textbook is a valuable guide to get that journey started. What are you waiting for?"
Bill Drayton, JD, Founder, CEO, and Chair, Ashoka, USA.
"Are you working to build a more just, sustainable, and equitable world? Teresa Chahine has assembled an indispensable, practical manual for the aspiring social innovator. This book will take you on a journey to shape your strategy, advance your skill set, and demystify the different approaches to driving transformational social change."
Don Gips, MBA, CEO, Skoll Foundation, USA.
"From launching innovations to measuring outcomes, Teresa Chahine breaks down every critical step of social entrepreneurship and challenges us to think more deeply and powerfully about our impact. Anyone not satisfied with the state of the world (which should be all of us!), needs to read and apply her lessons."
Seth Goldman, MPPM, Co-founder of Honest Tea and Eat the Change; Board Chair of Beyond Meat, USA.
"With the world never having been as polarized as it is today, it is no longer business as usual. The need for social entrepreneurship has never been as significant, and Chahine’s book is a timely and invaluable guide to social entrepreneurship for veterans and newcomers alike. She explains how they can mobilize their resources in innovative and daring ways to make a real difference in tackling today’s challenges, thereby leaving a lasting impact on the communities they serve."
Lubna Olayan, Chair of Executive Committee and Deputy Chairperson of Olayan Financing Company, Saudi Arabia; Chair of the Board of Trustees, Alfanar Venture Philanthropy, London, UK.
"A super helpful and comprehensive introduction to the field of social entrepreneurship. Such a wonderful guide to teach students that their innovations can make a difference in the world!"
Laurie Santos, PhD, Professor of Psychology, Yale University, USA; instructor on "The Science of Well-Being" course on Coursera; Host of The Happiness Lab Podcast.
"Social business is a special form of social entrepreneurship where the business is devoted entirely to solving human problems. Chahine's book will make it easy to understand the whole spectrum of social entrepreneurship."
Professor Muhammad Yunus, 2006 Nobel Peace Laureate, Chair, Yunus Centre; Founder, Grameen Bank, Bangladesh.
