2nd Edition
Social Entrepreneurship for Development A Business Model
Foreword Lord Paul Boateng
Introduction: The power of method
1. The power of positioning and scale
2. Changing the power: Begin with the end in mind
3. The power of the method: A six-step method for Intellectual Property business positioning
4. The power of distinctive products and the Ugandan vanilla case study
5. The power of Intellectual Property tools to improve income
6. The power of education and enforcement
7. The power of the brand: The Maasai Intellectual Property case study
8. The power of women’s owned IP businesses: WONS of Uganda and South Sudan
9. The power of the historical record
10. The power of social impact investment
11. The power of scale and connectedness
Biography
Margaret Brindle has been a university professor for 25 years, holding a PhD and MPM from Carnegie Mellon University. She has been funded by the US Patent and Trademark Office to design and implement Intellectual Property business strategies for low-income producers in East Africa. Author of six books, she constructs IP training to return higher income to producers of distinctive products and cultural brands using methods that businesses use to capture more income.
"Giving tribes and farmers/fishers the power of intellectual property law is a game changer. Because they then have power down the value-added chain, their incomes shoot up -- the most effective empowerment.
This IP business model, reported in many startling page-one stories, has myriad, hugely varied applications. Perhaps my favorite has allowed indigenous peoples such as the Maasai to protect and benefit from their cultures. Ashoka Fellow Ron Layton and Meg Brindle entrepreneured this beautiful model. They share it with you here."
Bill Drayton, CEO, Ashoka, Everyone a Changemaker
