This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain, including distribution to retail stores.
Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses.
With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development will be a valuable resource for any student of social entrepreneurship or international development.
Table of Contents
Foreword Lord Paul Boateng
Introduction: The Power to Change: Mastering a Method
- The Power of Scale and Positioning
- Changing the Power: Begin with the End in Mind
- The Power of the Method: A Six-Step Method for Intellectual Property Business Positioning
- The Power of Distinctive Products and the Ugandan Vanilla Case Study
- The Power of Intellectual Property Tools
- The Power of Support, Advocacy, Education and Enforcement
- The Power of the Brand: The Maasai Intellectual Property Case Study Intangible Value and Wealth Generation
- The Power of Women’s Owned IP Businesses: WONS of Uganda and South Sudan
- The Power of the Historical Record: Intellectual Property Business is Not New!
- The Power of International Development: Historical Trends and Challenges
Margaret Brindle is director of education at Light Years IP in Washington DC, USA. She has held tenured professor roles at George Mason University and Carnegie Mellon University.
Ron Layton is founder and CEO of Light Years IP. He has 40 years’ experience working in intellectual property and international development.
"A concise, well written book that addresses the gap that has arisen between developed and developing countries in benefiting from branding and IP ownership. It is both timely and much needed. The real-life examples of how IP positioning can be successfully applied will greatly facilitate widespread adoption by social entrepreneurs and provide a really practical tool kit to improve outcomes for social entrepreneurship programmes."
Malcolm Moss, Founding Partner, Beringea, UK
"This insightful and timely book provides a practical guide to both policymakers and entrepreneurs with an African focus on how African producers can better capture the value their labor creates. The authors present a convincing argument, using examples and language readily understandable to the lay reader. Their book reflects a lifetime of work, delivering quantifiable improvements to the livelihoods of diverse groups of people in Africa. It deserves the widest possible readership."
Lord Paul Boateng, British Labour Party, UK
Please visit our companion website for additional support materials.