1st Edition
Social Identity and Discourses in Chinese Digital Communication
Introduction: Approaching Social Identities and Discourses in Chinese Digital Communication by Hongqiang Zhu, Debing Feng, Xinren Chen
Part I: Representation: Pragmatics, conversations, corpus linguistics
Chapter 1. Chinese medical professionals’ self-identity construction in Xiaohongshu medical knowledge disseminating accounts by Xinren Chen, Ruixin Cheng
Chapter 2. Constructing the image of a “corrupt official” in the discourse of Weibo interaction: The case of the “Brother Watch” event by Debing Feng, Xiaoping Wu
Chapter 3. Gender performances of male and female politicians on social media: A corpus-assisted discourse study by Ming Liu, Ruinan Zhao
Part II: Multimodality and self-presentation
Chapter 4. Visual exclusion: Representation of Chinese youth on Chinese social media by Rongle Tan, Yiqiong Zhang, Huiting Dai
Chapter 5. Presentation of self in ‘travelogues’ on Chinese WeChat Moments by Pan Pan, Hongqiang Zhu, Xinyu Liu
Chapter 6. Crossing boundaries: How do Chinese influencers navigate pedagogical, therapeutic, and rapport discourses and identities in live streaming commerce? by Panpan Zhang, Tao Xiong, Yi Shi, Qi Huang, Xianghua Yan
Part III: Social identity, platforms and social capital
Chapter 7. Cultural identities of 'Chinese style' uploaders on digital platforms by Xin Zeng
Chapter 8. Social media for the health campaign and solidarity among Chinese fandom publics during the COVID-19 pandemic by Qiaolei Jiang, Shiyu Liu, Yue Hu, Jing Xu
Chapter 9. Representing linguistic and cultural diversity in a Chinese video game by Jia Li, Guorong Hao
Index
Biography
Hongqiang Zhu is Professor of Linguistics at Jinan University, Guangzhou, China.
Debing Feng is Professor of Linguistics at Hangzhou Normal University, China.
Xinren Chen is Professor of English and Linguistics at Nanjing University and Executive Director of the China Research Center for Language Strategies, China.
