4th Edition
Social Media Communication Concepts, Practices, Data, Law and Ethics
By Jeremy Harris Lipschultz
Copyright 2024
442 Pages
48 B/W Illustrations
by
Routledge
442 Pages
48 B/W Illustrations
by
Routledge
442 Pages
48 B/W Illustrations
by
Routledge
Also available as eBook on:
This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing.
Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting... Read more
1. Introduction to Social Media Concepts 2. CMC, Diffusion and Social Theories 3. Social Media in Journalism 4. Social Media in Public Relations 5. Social Media in Advertising and Marketing 6. Social Media Metrics and Analytics 7. New and Mobile Media Technologies, Innovation and Investment 8. Big Data and Privacy 9. Law and Regulation 10. Social Media Ethics 11. Best Practices in Social Media 12. Future of Social Media and Information Literacy
Biography
Jeremy Harris Lipschultz is Peter Kiewit Distinguished Professor in the UNO Social Media Lab for Research and Engagement, University of Nebraska at Omaha. He has published more than a dozen books over three decades about media, the Internet and social media communication. These include Social Media Measurement and Management: Entrepreneurial Digital Analytics (2019), Social Media Law and Ethics (2021) and Social Media and Political Communication (2022).
