5th Edition
Social Media Communication Concepts, Practices, Data, Law and Ethics
By Jeremy Harris Lipschultz
Copyright 2027
464 Pages
57 B/W Illustrations
by
Routledge
464 Pages
57 B/W Illustrations
by
Routledge
This updated fifth edition presents a wide-scale, interdisciplinary guide to social media communication.
Examining platforms such as Meta Facebook and Instagram, TikTok, YouTube, Snapchat, X and Reddit, the book analyzes social media's use in journalism, public relations, advertising, and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all... Read more
1. Introduction to Social Media Concepts 2. CMC, Diffusion and Social Theories 3. Social Media in Journalism 4. Social Media in Public Relations 5. Social Media in Advertising and Marketing 6. Social Media Metrics and Analytics 7. New and Mobile Media Technologies, Innovation and Investment 8. Big Data and Privacy 9. Law and Regulation 10. Social Media Ethics 11. Best Practices in Social Media 12. Future of Social Media and Information Literacy
Biography
Jeremy Harris Lipschultz is Emeritus Distinguished Professor of Communication, University of Nebraska at Omaha. He has authored Social Media and Political Communication (2022), Social Media Communication, 4th edition (2024), Social Media Measurement and Management, 2nd edition (2025), Social Media Law and Ethics 2nd edition (2026) and other books. He teaches Communication Law, as well as Media & Society at the University of Utah. He also has recently taught for Loyola University Chicago. Connect with @JeremyHL on X or Bluesky, follow Social Media Communication on Facebook, and Jeremy Harris Lipschultz on LinkedIn.
