Social Media, Crisis Communication, and Emergency Management: Leveraging Web 2.0 Technologies, 1st Edition (Hardback) book cover

Social Media, Crisis Communication, and Emergency Management

Leveraging Web 2.0 Technologies, 1st Edition

By Connie M. White

CRC Press

334 pages | 95 B/W Illus.

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Description

Although recent global disasters have clearly demonstrated the power of social media to communicate critical information in real-time, its true potential has yet to be unleashed. Social Media, Crisis Communication, and Emergency Management: Leveraging Web 2.0 Technologies teaches emergency management professionals how to use social media to improve emergency planning, preparedness, and response capabilities. It provides a set of guidelines and safe practices for using social media effectively across a range of emergency management applications.

Explaining how emergency management agencies can take advantage of the extended reach these technologies offer, the book supplies cutting-edge methods for leveraging these technologies to manage information more efficiently, reduce information overload, inform the public, and ultimately save lives. Filled with real-world examples and case studies, it is an ideal self-study resource. Its easy-to-navigate structure and numerous exercises also make it suitable for courses at both the undergraduate and graduate levels.

From crowdsourcing and digital volunteers to mapping and collective intelligence, Social Media, Crisis Communication, and Emergency Management: Leveraging Web 2.0 Technologies facilitates a clear understanding of the essential principles of social media. Each chapter includes an example of a local-level practitioner, organization, or agency using social media that demonstrates the transformative power of social media in the real world. The book also includes numerous exercises that supply readers with models for building their own social media sites and groups—making it a must-read for anyone who wants to learn more about the communication and information structures supported by social media.

Visit the author’s homepage: http://sites.google.com/site/conniemwhite/Home

Reviews

"There are gems throughout the book. The exercises at the end of each chapter are valuable if this book is used as a text (strong recommendation from the experience of several courses in EM and homeland security) in a course on crisis communication or emergency management or by an agency as a self-assessment of implementation. One of the strongest parts of this book is the input from field practitioners. I offer to you a book to be read and not to become another bookshelf dust target."

—Dean Larson, Ph.D., CEM, in IAEM Bulletin

"This book offers a unique look into the world of emergency management through the prism of social media. To achieve this perspective, the author infused her work with contributions from more than a dozen professionals in emergency management and information technology. The result is a comprehensive guided tour … would benefit managers or directors in the safety, security, or emergency management field who are looking to venture into the world of social media."

Security Management Magazine

Table of Contents

Why Social Media?

Introduction

What Is Social Media?

Who Uses Social Media?

What Can Social Media Do for Practitioners?

What Does Top Management Think?

An Ounce of Prevention Is Worth a Pound of Cure

Six Safety Tips to Follow When Using Social Network Sites

Trash In, Trash Out

Onsite Contributions

Case Studies

Exercises

Technical Notes

Five-Minute Tutorials

Designing Social Media Sites for Emergency Management: Back to Basics

Introduction

Functions of Social Media

Level of Government

Identify Goals

User Roles and Permissions

Administrators

Guests

Participant

Officers

Groups

Keywords and Hashtags

Disabilities and Vulnerable Populations

Comprehensive Emergency Management Approach

Citizen Engagement: To Use or Not To Use

Applications

Logins and Passwords

Conclusion

Exercises

Summary

Social Sites for Group Support: Facebook

Introduction

What Can Social Sites Do To Support Group Communications and Information Sharing?

What Can Facebook Do for Practitioners?

Communication

Types of Group Support

Open Groups

Closed Groups

Secret Group

One Way or Two Way Communications?

One Way

Two Way

Chat

Categorizing

What Sort Information Do You Share?

What Can You Do and How Do You Do It?

Get Donations

How Much Is Enough?

Smart Technology

Partnering

Who to Partner with?

Pavlov and Notifications

Case Study

Talladega National Superspeedway

Twitter

Dissemination of Useful Information from Experts

Facebook

E-mail

Mapping Information through Social Media

YouTube

Case Questions

Summary

Tutorial

Video 1

Video

Twitter and Microblogging: The Basics

Introduction

Definitions

You Have Created an Account, Now What?

What to Tweet about?

What to Tweet from a Practitioner’s Point of View

Best Practices

Too Much Tweeting Is a Turn Off

Too Little Tweeting

Same Subject

Organizing Tweets

ReTweeting

Technique for Reducing Tweets

GeoLocation Devices

NOAA Twitter Case

Case Example Exercise

Tweet the Heat: A Collaborative Tracking Project

Rules

Exercises

Design Strategies: Twitter for Teams and Information Exchange

Introduction

Case Study

Case: Storm Chasers

One-to-Many; Many-to-One

Original Log of Transactions of Team

How Can the Original Prior Transcript Be Implemented By Using Twitter?

Six Twitter Accounts Are Required

Following

How Tweeting Would Be Implemented for the Case

Added Benefits to This Particular Case

Creating a Flow Diagram for Crisis Communications

Complex Group Support

Twitter Is Over Capacity

Summary

Exercises

Collaboration and Document Management

Introduction

Collaboration

Social Media Reduces Information Overload

Groups of Experts Sharing Information

e-Mail

Tasks

Word Files, Presentations, and Spreadsheets

Open Office

Google Documents, Presentations, and Spreadsheets

Forms and Spreadsheets

An Example Form for Resource Aggregation

Slideshare

Skype

Wikis

Doodle and Scheduling

QuestionPro

Collaborative Tools and Community Resilience 2.0

How to Engage with the Public

Summary

On Book Website

Managing Documentation for Emergency Management Purposes

authorStream Video Lecture

Five-Minute Tutorials

Exercises

Visuals, Mapping, and Disaster Management Systems

Introduction

Photography

Video

Equipment

Web Sites

Sharing

Publishing

PowerPoint with Narration

Jing

YouTube

Streaming Live Video

Statistics

Keywords

Mapping, Collaboration, and Collective Intelligence

Google Maps

Google Earth

Collaborative Mapping

Open Source and Communities of Practice

RHoK

Crisis Mappers

OpenStreetMaps

Wikimapia

Free Web-Based Disaster Management Systems

Haiti Earthquake Case Study

Free and Open Source Disaster Management Systems

Ushahidi

Summary

Exercises

Team Assignment:

Part I: Paper Submission

Part II: Video Submission

Problem

Free and Open Source Software: The Building Blocks of Customization

Introduction

Summary

Testing the System: Knowing When to Use or Not Use Social Media

Introduction

An Online Social Media Exercise in Emergency Response

Some Challenges of Social Media

Aggregating Information

Marketing Your Social Identities

Stakeholder Acceptance

Best Practices, Considerations, and Observations

Consider the Tech Savvyness of Population

Some Best Practices

Conclusion

Book Online Site Extras

Exercise: Create a Unified Site; Aggregating Information

Index

About the Author

Connie Whiteearned her PhD in Information Systems from the College of Computing Sciences at the New Jersey Institute of Technology. Dr. White is a Research Fellow in the Crisis Communications Research Project, School of Media Arts, Columbia College Chicago, Illinois. She is also the director of Information Technology Solutions for Emergency Management (ITSFEM), an education and consultation firm. She has published work in the Journal of Emergency Management (JEM), The International Association of Emergency Manager’s Bulletin (IAEM), and the International Journal for Information Systems for Crisis Response and Management (IJISCRA M).

Her current work explores how collaborative applications, social media, Free and Open Source Systems, and Web 2.0 technologies can be leveraged together to support the decision-making needs of crisis managers. Another research focus is in using spatial-temporal geographical information systems and social media to help provide information on the outer rural areas that have the least amount of connectivity through crisis mapping. Other research efforts explore using virtual worlds, such as Second Life, as a teaching tool for practitioners. Her dissertation, A Dynamic Delphi System to Support Decision Making by Large Groups of Crisis Management Experts, focused on the creation of a crisis management system that is used by large groups dispersed geographically where decisions must be made under uncertainty and among domain driven subgroups. The end result of this effort produced an application contributed to the Sahana Disaster Management System, Eden, a free and open source system created in response to the Asian tsunami (which has been used all over the world), most recently in the Haiti earthquake response, and the floods of Pakistan. Her research interests include social media, decision making, scales, Sahana, Thurstone’s law of comparative judgment, artificial intelligence, and emergency management. Her homepage is http://sites.google.com/site/conniemwhite/

Subject Categories

BISAC Subject Codes/Headings:
COM060000
COMPUTERS / Internet / General
POL000000
POLITICAL SCIENCE / General
SOC040000
SOCIAL SCIENCE / Disasters & Disaster Relief