1st Edition

Social Media Influencers Aspiration, Inspiration and Authenticity

Edited By Rebecca Feasey Copyright 2026
182 Pages
by Routledge

182 Pages
by Routledge

The term social media influencer can be used in relation to a variety of entertainment, activist, commercial, amateur, professional and alternative faces and/or figures. This book explores influencer culture, the online personas these figures adopt and the interest around them. Social media influencers include those who bring pre-existing fame to an online platform, those who establish a... Read more

Introduction: Performance, authenticity and social media visibility

Rebecca Feasey

 

1. Influencers as role models

Alfred Archer and Catherine M. Robb

 

2. From attention to affect: gendered practices of status-seeking among Instagram content creators

Lucia Bainotti

 

3. The influencer in the age of climate change: the authentic role model for sustainability

Helle Kannik Haastrup and P. David Marshall

 

4. Like a natural mom: social media influencers and digital maternal ambivalence in Italy

Maria Elena D’Amelio

 

5. Consuming queerness: Jeffree Star and the paradox of profit and pleasure in the queer male beauty influencer

Allan S. Taylor

 

6. Disabled influencers on Instagram: exploring digital celebrity and marginalised identities

Filippo Trevisan and Manuela Farinosi

 

7. The godly girlboss

Courtney J. Dreyer and Dakota J. Sandras

 

8. Beyond fame: online microcelebrity porn stars in the Twitter Alter Community in the Philippines

Ruepert Jiel Dionisio Cao

 

9. Waiting for a face reveal that never comes? How Vtubers challenge our understanding of influencer authenticity

Robin Schmieder

 

 

 

Biography

Rebecca Feasey is Reader in Feminist Media Studies and Subject Leader in Media and Critical Studies at Bath Spa University, UK. She has published books on Masculinity and Popular Television (2008), Motherhood and Popular Television (2012), Maternal Readings of Popular Television (2016) and Infertility and Non-Traditional Family Building: From Assisted Reproduction to Adoption in the Media (2019), alongside work on gender and fame cultures in journals such as Celebrity Studies, Men and Masculinities and Feminist Media Studies.