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Social Media Marketing for Book Publishers book cover

1st Edition

Social Media Marketing for Book Publishers

By Miriam J. Johnson, Helen A. Simpson Copyright 2022
200 Pages 26 B/W Illustrations
by Routledge

200 Pages 26 B/W Illustrations
by Routledge

200 Pages 26 B/W Illustrations
by Routledge
Also available as eBook on:
Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights,... Read more

Table of Contents

Introduction: What is digital and social marketing?

Chapter One: Author Brands

Chapter Two: Research & Identifying Insights

Chapter Three: Master Social Strategy

Chapter Four: Campaign & Evergreen Strategies

Chapter Five: Creative Ideation

Chapter Six: Production

Chapter Seven: Promotion

Chapter Eight: Community Building

Chapter Nine: The dirty ‘I’ word - Influencers

Chapter Ten: Reporting/Metrics and Success

Chapter Eleven: TL;DR

Appendices

Index

Biography

Miriam J. Johnson is a Senior Lecturer in Publishing and Subject Coordinator for the MAs in Publishing Media and Digital Publishing at Oxford International Centre for Publishing, Oxford Brookes University, UK.

Helen A. Simpson is a Managing Partner at BADER. A female-led creative shop in Brooklyn, NY.

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