1st Edition

Social Media, Organizational Identity and Public Relations The Challenge of Authenticity

By Amy Thurlow Copyright 2019
140 Pages
by Routledge

140 Pages
by Routledge

140 Pages
by Routledge

Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and further, to make sense of these identities as authentic, legitimate or... Read more



Dedication





Table of Contents





Acknowledgement





Chapter One: Introduction





Chapter Two: Communicatively constituted organizations, plausible?





Chapter Three: Critical Sensemaking (CSM) in a virtual environment





Chapter Four: Methodology





Chapter Five: Plausibility, authenticity and collective enactment





Chapter Six: Crowdfunding – collective organizing and virtual identities





Chapter Seven: Plausibility and legitimation



Chapter Eight: Volkswagen – truth, accuracy and plausibility



Chapter Nine: Engagement and enactment





Chapter Ten: #MarchagainstMonsanto – social movements, extracting cues, and the ongoing nature of sensemaking





Chapter Eleven: Conclusion





Bibliography





Index

Biography

Amy Thurlow is an Associate Professor of Communication Studies at Mount Saint Vincent University in Halifax, Canada where she teaches public relations and organizational communication. Her recent publications appear in  Qualitative Research in Organizations and Management , The Scandinavian Journal of Management, Journal of Change Management, and the Canadian Journal of Communication. Currently, she is a co-investigator on a 5-year, multi-institutional SSHRC funded project focused on Reassembling Canadian Management Knowledge with a special interest in dispersion, equity, identity and history.  She is a member of the National Education Council of the Canadian Public Relations Society and the international Commission on Public Relations Education.