Social Media Theory and Communications Practice  book cover
1st Edition

Social Media Theory and Communications Practice

  • Available for pre-order on June 20, 2023. Item will ship after July 11, 2023
ISBN 9781032185873
July 11, 2023 Forthcoming by Routledge
184 Pages

FREE Standard Shipping
USD $48.95

Prices & shipping based on shipping country


Book Description

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals.

While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complimented by sidebars written by scholars and industry professionals, chapter summaries, and end-of-chapter exercises.

This book is ideal for introductory social media courses in communication, public relations, and mass communication departments as well as courses in digital media and public relations.

Online resources include social media writing templates, sample posts, and content calendar templates. Please visit

Table of Contents


Part 1: What is Social Media?

1. Defining Social Media

2. Evolution of Social Media

3. Categories of Social Media

4. Social Media by Demographics, Psychographics and Region

Part 2: Social Media and Theory 

5. Theory and Communication Research

6. Mass Communication Approaches

7. Human Communication Approaches

8. Integrated Approaches

Part 3: Media Practice and Strategy 

9. Developing a Strategic Social Media Presence

10. Social Media Projects, Programs and Campaigns

11. Content Strategies

12.Writing for Social Media

13. Customer Service and Crisis Management

14. Social Media Law and Ethics

View More



Whitney Lehmann, Ph.D., APR, is an associate professor in the Department of Communication, Media, and the Arts at Nova Southeastern University, USA. Her industry experience includes working for Seminole Hard Rock Hotel & Casino, Miami International Airport, Barry University and the Miami Herald.