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Social Media Theory and Communications Practice book cover

1st Edition

Social Media Theory and Communications Practice

By Whitney Lehmann Copyright 2024
220 Pages
by Routledge

220 Pages
by Routledge

220 Pages
by Routledge
Also available as eBook on:
Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise... Read more

Introduction

Part 1: What is Social Media?

1. Defining Social Media

2. Evolution of Social Media

3. Categories of Social Media

4. Social Media by Demographics, Psychographics and Region

Part 2: Social Media and Theory 

5. Theory and Communication Research

6. Mass Communication Approaches

7. Human Communication Approaches

8. Integrated Approaches

Part 3: Social Media Practice and Strategy 

9. Developing a Strategic Social Media Presence

10. Social Media Projects, Programs and Campaigns

11. Content Strategies

12. Writing for Social Media

13. Customer Service and Crisis Management

14. Social Media Law and Ethics

Biography

Whitney Lehmann, Ph.D., APR, is an associate professor in the Department of Communication, Media, and the Arts at Nova Southeastern University, USA. Her industry experience includes working for Seminole Hard Rock Hotel & Casino, Miami International Airport, Barry University and the Miami Herald.

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