2nd Edition

Social Media and Crisis Communication

Edited By Yan Jin, Lucinda L. Austin Copyright 2022
    432 Pages 17 B/W Illustrations
    by Routledge

    432 Pages 17 B/W Illustrations
    by Routledge

    The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. 

    Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. 

    A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response. 


    Yan Jin and Lucinda Austin


    Overview of Social Media Research in Crisis Communication

    Chapter 1: Social Media and Crisis Communication (SMCC) Research in a Global Context:

    An Updated Review and Critique

    Yang Cheng, Tomeeka Spruill, and Cheyenne Dalton

    Chapter 2: Current Issues of Social Media and Crisis Communication

    Itsaso Manias-Muñoz and Bryan H. Reber


    Current Issues of Social Media

    Chapter 3: Ethical and Legal Principles for the Practitioner: Consumers, Organizations, and Platforms

    Taylor S. Voges and Jonathan Peters

    Chapter 4: Corporate Social Responsibility and Crisis

    Seoyeon Kim and Lucinda Austin

    Chapter 5: Online Activism and a Conceptual Typology of Public Relations Activist Roles

    Melissa D. Dodd, Dean Mundy, and Eve R. Heffron


    Foundations and Frameworks


    Foundations and Frameworks: Organizational Approaches and Considerations

    Chapter 6: Organizational Purpose, Culture, Crisis Leadership, and Social Media

    LaShonda L. Eaddy, Karla K. Gower, and Bryan H. Reber

    Chapter 7: Social Media Influencers in Crisis: Providing Counsel on Instagram

    Augustine Pang, Debbie Lee, Gindelin Low, and Valerie Hum

    Chapter 8: The Importance of Authenticity in Organizational Crisis Communication via Social Media

    An-Sofie Claeys and Aurélie De Waele


    Foundations and Frameworks: Audience-Oriented Approaches and Considerations

    Chapter 9: Paracrisis and Crisis: Guidance from Situational Crisis Communication Theory

    Feifei Chen, W. Timothy Coombs, and Sherry J. Holladay

    Chapter 10: Crisis Misinformation and Corrective Strategies in Social-Mediated Crisis Communication

    Toni G.L.A. van der Meer and Yan Jin

    Chapter 11: Crisis Information Vetting: Extending the Social-Mediated Crisis Communication Model

    Xuerong Lu, Yen-I Lee, Yan Jin, Lucinda Austin, and LaShonda Eaddy


    Foundations and Frameworks: Characteristics and Types of Social Media

    Chapter 12: Social Media Platforms and Broader Participation in Crisis Communication

    Keri K. Stephens and Brett W. Robertson

    Chapter 13: Visual Crisis Communication: A Social Semiotic Approach to Visual Dialogues on Social Media

    Silvia Ravazzani and Carmen Daniela Maier

    Chapter 14: New Technology, Big Data, and Artificial Intelligence

    W. Scott Guthrie and John Rich

    Chapter 15: Dark Social Influencer Engagement in Brand Communication

    Jason Shi-yang Lim, Claresta Si Ya Yeo, Weihui Leow, Xian Hui Ng, and Augustine Pang


    Areas of Application


    Areas of Application: Corporate

    Chapter 16 (Short Communication and Brief Case Study): It’s War: The New Dilemma for Corporations and Social Issues

    Richard Levick

    Chapter 17: Social Media and the Role of Internal Communication for Crisis Prevention and Management

    Silvia Ravazzani and Alessandra Mazzei

    Chapter 18: Factors Influencing Crisis Arena Crossovers: The Apple iPhone #ChargeGate Case

    Mark Badham, Matias Lievonen, and Vilma Luoma-aho


    Areas of Application: Nonprofit

    Chapter 19 (Short Communication and Brief Case Study): PETA’s Crisis History: A Case Study

    Logan White

    Chapter 20: Philanthropic Crisis Communication

    Brooke W. McKeever and Minhee Choi

    Chapter 21: Advancing Research on Crisis Communication and Religion

    Jordan Morehouse and Cylor Spaulding


    Areas of Application: Health and Political

    Chapter 22 (Short Communication and Brief Case Study): Influencer Crisis Communication During COVID-19 Pandemic: @KatieMCrenshaw

    Marilyn Broggi

    Chapter 23: Opportunities for Instructional Crisis Communication through Social Media: Communicating Self-Protective Actions for Food Safety During the COVID-19 Pandemic

    Rodrigo Soares, Silvia Dumitrescu, Tamika Sims, Timothy L. Sellnow, Deanna D. Sellnow, and Matthew W. Seeger

    Chapter 24 (Short Communication and Brief Case Study): Political Pivot: Framing the COVID-19 #GoVAXMaryland Campaign in Social Media

    Heather Davis Epkins

    Chapter 25: Navigating Political Scandal and Reputation Crisis in Social Media

    Joseph Watson, Jr. and James D. Firth

    Chapter 26: iScotland: Crises, the Integrated Model of Activism, and Twitter

    Audra Diers-Lawson


    Areas of Application: Sport

    Chapter 27 (Short Communication and Brief Case Study): A Crisis of Cool: Baseball’s Race Against Time

    Vince Benigni and Lance Porter

    Chapter 28: Recognizing their Power: How athletes have utilized social media to influence crisis communication decisions during COVID-19

    Natalie Brown-Devlin and Hayoung Sally Lim

    Chapter 29: Rallying The Fans: Fanship-Driven Sport Crisis Communication on Social Media

    Jennifer L. Harker and W. Timothy Coombs


    Areas of Application: Disaster

    Chapter 30 (Short Communication and Brief Case Study): Silence is Not Golden: Social Media Lessons from Puerto Rico

    Rebecca Fuller Beeler

    Chapter 31: Natural Disaster Preparedness, Response, and Recovery Crisis Communication

    Wenlin Liu and Lan Ni

    Chapter 32: The Social Functions of Idle Alerts

    Hamilton Bean and Amy Hasinoff


    Emerging Frameworks and Future Directions

    Chapter 33: New Theoretical Directions and Frameworks in Social Media and Crisis Communication Research

    Finn Frandsen and Winni Johansen

    Chapter 34: Toward More Valid and Transparent Research: A Methodological Review of Social Media and Crisis Communication

    Xinyan Zhao


    Yan Jin (PhD, University of Missouri) is a Professor of Public Relations and the Georgia Athletic Association Professor at Grady College of Journalism and Mass Communication, University of Georgia. She has authored more than 90 peer-reviewed journal articles and over 20 book chapters. She is the lead editor of Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice (2021) and co-editor of the first edition of Social Media and Crisis Communication (2017), both published by Routledge. She received the 2019 Kitty O. Locker Outstanding Researcher Award from the Association for Business Communication and is an elected member of the Arthur W. Page Society. 

    Lucinda Austin (PhD, University of Maryland) is an Associate Professor and PhD Program Director in the Hussman School of Journalism and Media, the University of North Carolina at Chapel Hill. She is co-editor of Social Media and Crisis Communication (First Edition) and has published in Communication Research, Journal of Applied Communication Research, Journal of Public Relations Research, Public Relations Review, etc. She received the Association for Education in Journalism and Mass Communication’s (AEJMC’s) Promising Professors Award, AEJMC Public Relations Division's (PRD’s) SuPRstar Award, the Page Center's Legacy Educator and Scholar Awards, and NCA's PRIDE Award. She is AEJMC PRD head (2021–2022). 


    "Yan Jin and Lucinda Austin have pulled together an impressive list of crisis communication scholars whose research on various aspects of social media and crisis couldn’t be more timely--from a review of social media in a global context to misinformation, the book examines current issues in social media and crisis, foundations and frameworks and provides case studies. It is edited with dexterity. It is a "must have" in any crisis communication course and highly recommended."

    Amiso M. George, Texas Christian University, USA

    "This book provides a one-stop, evidence base for new benchmarks of good practice in social media crisis communication. Its frameworks, methodologies, and insights cross multiple stages of crisis and disaster cycles and provide readers with relatable and global case studies and methods to design and evaluate real-world or in-class interventions or activities."

    Amisha Mehta, Queensland University of Technology, Australia


    “Excellent integration of research, theory and application written through a social media lens.”

    Terry L. Rentner, Bowling Green State University, USA


    “In an era when so many of us are trying to determine how best and when to use social media in the wake of a crisis, Social Media and Crisis Communication provides valuable and relevant content. Whether you are studying crisis communications or involved in planning and execution for an organization, this volume will give you essential background for solid decision-making.”

    Matt Tidwell, University of Kansas, USA

    "'[This book] offers clear thinking, illustrated by sufficiently articulated details, to help crisis communicators in high-pressure situations deliver [...] through carefully considered actions."

    B. St. John, University of Colorado-Boulder, for CHOICE June 2023