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Social Media and the Reproduction of the Social Capital of the New Middle Class book cover

1st Edition

Social Media and the Reproduction of the Social Capital of the New Middle Class

By Guo Jin Copyright 2026
200 Pages 10 B/W Illustrations
by Routledge

200 Pages 10 B/W Illustrations
by Routledge
Also available as eBook on:
This book examines how China’s emerging middle class uses social media platforms, especially WeChat, to build and maintain social networks that enhance their status in society. It offers an insightful analysis of how digital interactions on platforms like WeChat serve as modern social currency, providing users with advantages and reinforcing social hierarchies. This book explores the... Read more

1 Introduction

2 Key concepts and theoretical foundation

3 WeChat Moments: social media use among the new middle class

4 WeChat groups: use of social media among the new middle class

5 Social media: the “stage” on which the social relationships of the new middle class are reproduced

6 Media behavior: sociological behavior aimed at social capital development

7 Conclusion and discussions

Biography

Guo Jin, Associate Professor at Beijing Institute of Graphic Communication’s School of Journalism and Publication, holds a Ph.D. in advertising (Communication University of China) and a postdoctoral fellowship in sociology (Chinese Academy of Social Sciences), researching media and social stratification, media culture, and advertising creativity.

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