1st Edition
Social Media in Global Sport Strategies and Practice
Introduction: Positing a Rationale: On the Relationship Between Social Media and Global Sport
Emilio Fernández-Peña and Andrew C. Billings
Chapter One – Dunking the Competition: The NBA’s Cutting-Edge Social Media
Andrew C. Billings, Oriol Figuera Godoy, Ryan Broussard, and Sitong Guo
Chapter Two – Global Football: FIFA and UEFA Engagement Strategies
Xavier Ramon, Adolfo Nieto, and Emilio Fernández Peña
Chapter Three – Supersizing the Super Bowl: NFL Social Media Practices
Andrew C. Billings, Oriol Figuera Godoy, and James C. Abdallah
Chapter Four – Star Athletes: Managing Their Personal Brands
Adolfo Nieto, Emilio Fernández-Peña, and Iliana Ferrer
Chapter Five – Chinese Football Association Super League Social Media Practices and Trends
Zesheng Yang, Hongjie Tang, and Liang Chen
Chapter Six – Understanding the Premier League Social Strategy
Raymond Boyle and Adolfo Nieto
Chapter Seven – Surfers, Not Fakers: The Los Angeles Lakers’ Social Media Team
Yann Descamps, Julianna Kirschner, and Daniel Durbin
Chapter Eight – The Evolution of Sports People, Team, and Fan Deviance to Online Spaces
Oriol Figuera Godoy
Chapter Nine – Social Media Olympics: Collaboration and Cross-pollination
Emilio Fernández-Peña, Natividad Ramajo, and Dolors Palau-Sampio
Chapter Ten – Envisioning the Future of Social Media in Global Sport: Concepts and Findings
Emilio Fernández-Peña, Andrew C. Billings, and Iliana Ferrer
Biography
Emilio Fernández-Peña (Ph.D., Basque Country University, 2001) is the Founder and Director of the Sport Research Institute of the Universitat Autònoma de Barcelona.
Andrew C. Billings (Ph.D., Indiana University, 1999) serves as Co-director of the Beyond Sports Initiative and the Ronald Reagan Chair of Broadcasting at the University of Alabama.
