1st Edition

Social Mentality and Public Opinion in China

By Fanbin Zeng Copyright 2023
    206 Pages 3 B/W Illustrations
    by Routledge

    This book explores the relationship between social mentality, public opinion, media, and other factors through mixed methods in China, especially since the 21st century.

    The book deploys qualitative and quantitative research and adopts a multi-disciplinary perspective and diverse research methods. The studies are built on and contribute to the burgeoning literature seeking to anatomise the relationship between social mentality, media, and public opinion from the point of view of sociology and communication. It also aims to explore how media can be used to appease public opinion.

    As the first systematic study of the interconnection between social mentality and public opinion, this book provides empirical support and a theoretical framework for both areas. It will thus be a great read for students and scholars of communication, sociology, and social psychology, especially for those with a focus on China and new media.

    1. Theoretical Framework for Studying Social Mentality and Public Opinion  2. The Influence of Exposure to Media on Social Mentality in China: Based on CGSS 2010  3. Individuals’ Social Mentality of and Their Views toward Public Opinion: Based on Qualitative Methods in 2016  4. The Relationship between Traditional Media and Public Opinion: Based on CGSS2013 and Quantitative Content Analysis of People’s Daily and CCTV News Channel  5. The Relationship between the Salience of Media Agenda and that of Public Agenda: Based on the Baidu Index as Big-Data Methods from 2013 to 2016  6. Social Mentality, Media Coverage, and Public Opinion: Based on Internet Buzzwords from 2001 to 2021 in China


    Fanbin Zeng has been a doctoral student of Education in Educational Leadership at Western Illinois University in the US since 2021, having earned a doctoral degree in communication from Renmin University of China in 2015. Dr Zeng was also an associate professor at Jinan University, China. He specialises in the research on the Internet and political participation in China, particularly within the context of sociology and communication.

    “Dr. Zeng scholarly work is outstanding and his book will add greatly to the field of study.”

    Stuart O. Yager, Professor, Western Illinois University, USA

    "I applaud Zeng's methodological rigor in studying social mentality at the societal level to advance our understanding of public opinion in China. This book is a great example of focusing on China specifically rather than applying Western models to Eastern Cultures."

    Josh Averbeck, Professor, Western Illinois University, USA