This book explores the relationship between social mentality, public opinion, media, and other factors through mixed methods in China, especially since the 21st century.
The book deploys qualitative and quantitative research and adopts a multi-disciplinary perspective and diverse research methods. The studies are built on and contribute to the burgeoning literature seeking to anatomise the relationship between social mentality, media, and public opinion from the point of view of sociology and communication. It also aims to explore how media can be used to appease public opinion.
As the first systematic study of the interconnection between social mentality and public opinion, this book provides empirical support and a theoretical framework for both areas. It will thus be a great read for students and scholars of communication, sociology, and social psychology, especially for those with a focus on China and new media.
Biography
Fanbin Zeng has been a doctoral student of Education in Educational Leadership at Western Illinois University in the US since 2021, having earned a doctoral degree in communication from Renmin University of China in 2015. Dr Zeng was also an associate professor at Jinan University, China. He specialises in the research on the Internet and political participation in China, particularly within the context of sociology and communication.
“Dr. Zeng scholarly work is outstanding and his book will add greatly to the field of study.”
Stuart O. Yager, Professor, Western Illinois University, USA
"I applaud Zeng's methodological rigor in studying social mentality at the societal level to advance our understanding of public opinion in China. This book is a great example of focusing on China specifically rather than applying Western models to Eastern Cultures."
Josh Averbeck, Professor, Western Illinois University, USA
