Social Work, the Media and Public Relations (Routledge Revivals): 1st Edition (Paperback) book cover

Social Work, the Media and Public Relations (Routledge Revivals)

1st Edition

Edited by Bob Franklin, Nigel Parton


242 pages

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Over the past few decades, relationships between social workers and the media have become increasingly challenging. Social workers feel aggrieved by media reporting of their profession and believe that journalists lack sufficient knowledge and experience of the social services to report matters adequately and sensitively, whilst some journalists have urged social workers to adopt a more proactive public relations strategy. This book, first published in 1991, analyses the causes and consequences of the negative portrayal of social work within the media and considers various ways in which this image might be improved. The authors consider a variety of developments during the 1990s designed to redress imbalances in media reporting and present a more accurate picture of social workers and the people with whom they work.

This title remains very relevant in light of the high profile cases related to the social service that continue to feature in the British press, and will be of particular value to students and researchers with an interest in the relationship between the media and social policy.

Table of Contents

List of tables and figures; List of contributors; Acknowledgements; Introduction; Part I: Media Reporting of Social Work 1. Media reporting of social work: a framework for analysis Bob Franklin and Nigel Parton; Part II: Journalists, Broadcasters and Public Images of Social Work 2. The professional press: social work talking to itself Terry Philpot 3. Reporting social work: a view from the newsroom Anne Fry 4. Social work: ‘image’ and images on television David Perrin 5. Do-gooders on display: social work, public attitudes and the mass media Peter Golding; Part III: Social Work under Scrutiny 6. A receptacle for public anger Martin Ruddock 7. Social work and the media: pitfalls and possibilities Valerie Howarth 8. Hidden agendas and moral messages: social workers and the press Louis Blom-Cooper 9. Press reporting of Kincora Marie Smyth; Part IV: Remedies and Strategies: Improving the Public Image 10. Promoting positive images of people with learning difficulties: problems and strategies Steve Dowson 11. Growing old in the eyes of the media Tim Dant and Malcolm Johnson 12. Running a campaign: appropriate strategies for changing times Rom White 13. Speaking up: community action and the media John Callaghan 14. Public relations and social services: a view from the statutory sector Lynne Walder 15. The social work profession and professional public relations Sally Arkley and David Jones; References; Index

About the Series

Routledge Revivals

Are there elusive titles that you need and have been trying to source for years but thought that you would never be able to find?

Well this may be the end of your quest – here is a fantastic opportunity for you to discover past brilliance and purchase previously out of print and unavailable titles by some of the world’s most eminent academic scholars.

Drawing from over 100 years of innovative, cutting-edge publishing, Routledge Revivals is an exciting programme whereby key titles from the distinguished and extensive backlist of the many acclaimed imprints associated with Routledge will be re-issued.

The programme draws upon the illustrious backlists of Kegan Paul, Trench & Trubner, Routledge & Kegan Paul, Methuen, Allen & Unwin and Routledge itself.

Routledge Revivals spans the whole of the Humanities and Social Sciences, and includes works by some of the world’s greatest thinkers including Emile Durkheim, Max Weber, Simone Weil, Martin Buber, Karl Jaspers and Max Beloff.

If you are interested in Revivals in the Behavioral Sciences, please visit

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Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies
SOCIAL SCIENCE / Media Studies