1st Edition
Socialized! How the Most Successful Businesses Harness the Power of Social
By Mark Fidelman
Copyright 2013
288 Pages
by
Routledge
Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies -Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a... Read more
Introduction, 1 Adapt or Die, 2 Welcome to the Social Business Revolution, 3 Culture Matters, 4 Building Your Digital Village: Internal Social Business, 5 Engaging the Digital Network: External Social Business, 6 Introducing the New Social Business Playbook, 7 The Rise of the Social Employee, 8 Darwin’s Funnel: Measuring ROI, 9 Learning from Mistakes, 10 The Future: Why No Company Is Invincible Anymore, Endnotes, Acknowledgments, Index
Biography
Mark Fidelman
