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Socio Cultural Profiling and Communication: Theory and Method of Using Big Data book cover

1st Edition

Socio Cultural Profiling and Communication Theory and Method of Using Big Data

By Francesca Greco Copyright 2027
158 Pages 2 B/W Illustrations
by Routledge

158 Pages 2 B/W Illustrations
by Routledge

Socio-Cultural Profiling and Communication combines state-of-the-art natural language processing techniques with communication research to transform big data into actionable knowledge. Through detailed case studies, this book provides a comprehensive guide on understanding and predicting people's sentiments, emotions, and behaviors from various data sources, including social media and interview... Read more

Preface

1. Introduction to Communication, Emotion, and Socio-Cultural Profiling 

2. The Sociology of Thought: Theoretical Foundations

3. Socio-Cultural Profiling Method and Procedure

4. Case Studies: Applying Socio-Cultural Profiling Across Contexts

Index

Biography

Francesca Greco, MD, PhD in sociology and PsyD at Sapienza University of Rome, Italy, and Ph.D. in psychology at Université Paris Descartes, USPC, France. She is tenure track assistant professor at the Department of Languages and Literatures, Communication, , Education and Society, University of Udine, where she teaches Public relations theories and techniques and Communication Advertising and New Media; she is lecturer in Quantitative model for international economic policy at the Department of Social Research and Communication at Sapienza University of Rome, where she teaches also Health Sociology at the Specialization School in Health Psychology at the Department of Dynamic Clinical and Health Psychology.

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