In this, the twentieth volume in the Transaction series honoring distinguished social scientists of the twentieth century, the life and work of the eminent Swedish sociologist, Hans L. Zetterberg is featured. He has had a long and distinguished career in a number of fields including, sociology, publishing, private business and public policy. For many years he was head of the Swedish Institute for Opinion Research, SIFO, and more recently he has been active in the creation of Sweden's only private university, the City University of Stockholm.In this volume the focus is on Zetterberg's activities as a sociologist, and the reader gets an opportunity to become acquainted with the work of one of Sweden's most prominent sociologists. The contributions cover a period of several decades and include several of Zetterberg's classical articles as well as anexcerpt from his most famous book, On Theory and Verification in Sociology. Many recent articles can also be found in the volume, and these well testify to the relevance of Hans Zetterberg's work to contemporary issues.This book is an outstanding sampling of Zetterberg. It is must reading for aspiring sociologists. He provides tools for analyzing distinct national cultures. Zetterberg has shown how one person by combining the roles of scholar, pollster, editor and businessman can integrate insights from each to help us understand modernity.