Soft Power With Chinese Characteristics China’s Campaign for Hearts and Minds
This book examines the Chinese Communist Party’s attempts to improve China’s image around the world, thereby increasing its "soft power." This soft, attractive form of power is crucial if China is to avoid provoking an international backlash against its growing military and economic might.
The volume focuses on the period since Xi Jinping came to power in 2012, and is global in scope, examining the impact of Chinese policies from Hong Kong and Taiwan to Africa and South America. The book explains debates over soft power within China and delves into case studies of important policy areas for China’s global image campaign, such as film, news media and the Confucius Institutes. The most comprehensive work of its kind, the volume presents a picture of a Chinese leadership that has access to vast material resources and growing global influence but often struggles to convert these resources into genuine international affection.
With a foreword by Joseph Nye, Soft Power With Chinese Characteristics will be invaluable to students and scholars of Chinese politics and Chinese media, as well as international relations and world politics more generally.
List of tables and figures
List of contributors
Kingsley Edney, Stanley Rosen and Ying Zhu
Debating China’s soft power strategy
1 Projection of China’s soft power in the new century: reconstruction of the traditional Chinese world order
2 The end of China’s rise: consequences for PRC debates on soft power
Daniel C. Lynch
3 Ironies of soft power projection: the United States and China in the age of Donald Trump and Xi Jinping
4 Vessels of soft power going out to sea: Chinese diasporic media and the politics of allegiance
5 The battle of images: cultural diplomacy and Sino–Hollywood negotiation
6 Branding as soft power: brand culture, nation branding and the 2008 Beijing Olympics
Janet Borgerson, Jonathan Schroeder and Zhiyan Wu
7 A decade of wielding soft power through Confucius Institutes: some interim results
China’s global soft power under Xi Jinping
8 The dilemma of China’s soft power in Europe
9 The evolution of Chinese soft power in the Americas
R. Evan Ellis
10 The Sino–African relationship: an intense and long embrace
Antonio Fiori and Stanley Rosen
11 Chinese soft power in Japan and South Korea
12 China’s soft power over Taiwan
Dalton Lin and Yun-han Chu
13 Familiarity breeds contempt: China’s growing “soft power deficit” in Hong Kong
14 How East Asians view a rising China
Yun-han Chu, Min-hua Huang and Jie Lu
"Provides astute analyses of the Chinese government’s efforts to employ soft power as a component of national strategy, alongside coercive actions that undermine the efficacy of these efforts."
Professor June Teufel Dreyer, University of Miami
"This is the book on the issue of China and soft power that scholars in the field have been waiting for – and one specialists in other areas can benefit from greatly as well. Particularly appealing is how truly global and robustly interdisciplinary it is. The editors did a great job of lining up contributors from four continents and many fields and subfields of the humanities and social sciences, and then shaping the chapters into a nicely coherent set of works that speak to rather than past one another."
Professor Jeffrey Wasserstrom, co-author of China in the 21st Century: What Everyone Needs to Know