Soft Power With Chinese Characteristics: China’s Campaign for Hearts and Minds, 1st Edition (Paperback) book cover

Soft Power With Chinese Characteristics

China’s Campaign for Hearts and Minds, 1st Edition

Edited by Kingsley Edney, Stanley Rosen, Ying Zhu


320 pages | 11 B/W Illus.

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pub: 2020-01-31
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This book represents an effort by leading scholars of Chinese politics, international relations and media studies to shed new light on China’s contemporary global soft power. By tackling the issues of China’s contemporary standing in the world, the tensions associated with China’s rising power, and particularly the development of China’s domestic and foreign policy under the leadership of Xi Jinping, the expert contributors grapple with some of the most important issues of the current era of shifting global power balances.

Table of Contents

Foreword, Joseph Nye

Introduction, Kingsley Edney, Stanley Rosen and Ying Zhu

Part 1: Debating China’s Soft Power Strategy

1. Projection of China’s Soft Power in the New Century: Reconstruction of the Traditional Chinese World Order, Suisheng Zhao

2. The End of China's Rise: Consequences for PRC Debates on Soft Power, Daniel C. Lynch

3. Ironies of Soft Power Projection: The United States and China in the Age of Donald Trump and Xi Jinping, Stanley Rosen

4. Vessels of Soft Power Going Out to Sea: Chinese Diasporic Media and the Politics of Allegiance, Wanning Sun

5. The Battle of Images: Cultural Diplomacy and Sino-Hollywood Negotiation, Ying Zhu

6. Branding as Soft Power: Brand Culture, Nation Branding, and the 2008 Beijing Olympics, Janet Borgerson, Jonathan Schroeder, and Zhiyan Wu

7. A Decade of Wielding Soft Power through Confucius Institutes: Some Interim Results, Falk Hartig

Part 2: China’s Global Soft Power under Xi Jinping

8. The Dilemma of China’s Soft Power in Europe, Zhan Zhang

9. The Evolution of Chinese Soft Power in the Americas, R. Evan Ellis

10. The Sino-African Relationship: An Intense and Long Embrace, Antonio Fiori and Stanley Rosen

11. Chinese Soft Power in Japan and South Korea, Gilbert Rozman

12. China’s Soft Power over Taiwan, Dalton Lin and Yun-han Chu

13. Familiarity Breeds Contempt: China’s Growing "Soft Power Deficit" in Hong Kong, David Zweig

14. How East Asians View a Rising China, Yun-han Chu, Min-hua Huang and Jie Lu

About the Editors

Kingsley Edney is Lecturer in Politics and International Relations of China at the University of Leeds. His research focuses on Chinese propaganda, ideology and soft power. He is the author of The Globalization of Chinese Propaganda: International Power and Domestic Political Cohesion (Palgrave Macmillan, 2014).

Stanley Rosen is Professor of Political Science at the University of Southern California. He has travelled to mainland China more than 50 times and is the author or editor of eight books and many articles about Chinese politics, including Chinese Politics: State, Society and the Market (Routledge, 2010) and Art, Politics and Commerce in Chinese Cinema (Hong Kong University Press, 2010).

Ying Zhu is Professor and Chair of the Department of Media Culture at the College of Staten Island-CUNY. She is the author or editor of eight books, including Two Billion Eyes: The Story of China Central Television (New Press, 2012). A leading scholar on Chinese cinema and media studies, her writings have appeared in major academic journals, books, and publications such as The Atlantic, The New York Times, and The Wall Street Journal.

Subject Categories

BISAC Subject Codes/Headings:
POLITICAL SCIENCE / International Relations / General
SOCIAL SCIENCE / Regional Studies