1st Edition

South Asian Creative and Cultural Industries

Edited By Khaleel Malik, Rajinder Dudrah Copyright 2020
    134 Pages
    by Routledge

    134 Pages
    by Routledge

    It is widely acknowledged that creativity is emerging as one of the most important sources of economic growth. This book investigates the varied forms of the creative and cultural industries including the arts, culture, film, design and other related fields.

    In this book, the chapters showcase new research insights into the recent growth of the creative and cultural industries, which can be located across the intersection of the arts and humanities, business studies and social science disciplines. The contributors provide rich empirical insights about the creative and cultural industries of, related to and connected with South Asia, both from across its diasporas and from around the world. This includes a variety of illustrative examples of creativity from the Bollywood film industry, to the growth of the creative sector in countries like the UK, India and Bangladesh, making the book an engaging read for anyone who is interested to learn more.

    Using contemporary and fresh examples from South Asia and its diasporas, South Asian Creative and Cultural Industries offers new research perspectives on a growing and important region of the world. This book was originally published as a special issue of the South Asian Popular Culture journal.

    1. South Asian creative and cultural industries: Introduction. Khaleel Malik and Rajinder Dudrah
    2. Beyond the creative class, mapping the collaborative economy of Bangladeshi creative industries: Case study of Oitij-jo. Lipi Begum and Maher Anjum
    3. What ‘value’ South Asian arts in Britain? Jasjit Singh
    4. The Production of Ek Tha Tiger: A marriage of convenience between Bollywood and the Irish film and tourist industries. Giovanna Rampazzo
    5. ‘New Bollywood’ and the emergence of a ‘Production House’ culture. Amrita Goswami
    6. Optimize the contribution of design to innovation performance in Indian SMEs - What roles for culture, tradition, policy and skills? Simon Bolton, Lawrence Green and Bhavin Kothari
    7. Envisioning the future: Financialization and the Indian entertainment industry reports. Nitin Govil
    8. Bahrisons New Delhi: Commerce and creativity in Khan Market. Emma Varughese
    9. Impacts of funding in digitising the Bangladesh Film Industry: Challenges ahead. Muhammad Shajjad Ahsan
    10. Creative enterprise from the medieval to the modern period: Alternative perspectives. Catherine Casson


    Khaleel Malik is Senior Lecturer at Alliance Manchester Business School/Manchester Institute of Innovation Research in the University of Manchester, UK. He has researched and published many articles in international journals mainly focusing on innovation management and innovation policy. He is also the Book Review Editor of the journal R&D Management.

    Rajinder Dudrah is Professor of Cultural Studies and Creative Industries in the School of Media, Birmingham City University, UK. He has researched and published widely across film, media and cultural studies. He has authored, amongst others, Bollywood Travels: Culture, Diaspora and Border Crossings in Popular Hindi Cinema (Routledge). He is also the founding co-editor of the journal South Asian Popular Culture.