Introduction 1. Between Failure and Success: The Economics and Politics of Consumption under Brezhnev 2. Redefining the Norms of Socialist Consumption 3. Shopping as a Way of Life: The Experiences and Values of Soviet Consumers 4. Structures of Consumption: Class and Generation 5. From ‘Modest’ to ‘Modish’: New Attitudes to Clothes and Fashion 6. Closing the Door on Socialism: Furniture and the Domestic Interior 7. Household Technology in the Brezhnev-era Home Conclusion
Biography
Natalya Chernyshova is a Lecturer in Modern History at the University of Winchester, UK.
"All in all, this is an excellent book, thoroughly researched and persuasively argued. Chernyshova’s captivating and timely study of the ‘progress and frustration’ (p. 205) of the Brezhnev years will be of tremendous interest to anyone with a serious interest in the late Soviet period, especially social and economic historians and anthropologists."
-Graham H. Roberts. Université Paris Ouest Nanterre La Défense
"Chernyshova’s account simultaneously advances the ongoing debate on the Brezhnev era and adroitly places the idiosyncrasies of Soviet consumerism within a transnational perspective, enriching our perspective on both. Because this brief review cannot do justice to the wealth of thought-provoking ideas and issues Chernyshova raises, I urge all those interested in the history of the Brezhnev era, fashion, as well as Soviet and European consumerism to read this book."
MARKO DUMANCˇ IC´ Western Kentucky University
