1st Edition
Sponsored Editorial Content in Digital Journalism
1. Introduction—Sponsored Editorial Content in Digital Journalism: Mapping the Merging of Media and Marketing
Jonathan Hardy
2. The Creation of Branded Content Teams in Spanish News Organizations and Their Implications for Structures, Professional Roles and Ethics
Miguel Carvajal and Iker Barinagarrementeria
3. Sponsored Content in Spanish Media: Strategies, Transparency, and Ethical Concerns
Dolors Palau-Sampio
4. The Visual Boundaries of Journalism: Native Advertising and the Convergence of Editorial and Commercial Content
Raul Ferrer-Conill, Erik Knudsen, Corinna Lauerer, and Aviv Barnoy
5. "It’s in the Air"—Sponsored Editorial Content as a Path for Stealth Government Propaganda: The Case of Israeli Media
Anat Balint
6. Native Advertising in the Chinese Press: Implications of State Subsidies for Journalist Professional Self-Identification
Dan Wang and Steve Zhongshi Guo
7. Sponsored Content in 2020: Back to the Future?
Lisa Lynch
8. Journalism and the Voice Intelligence Industry
Joseph Turow
Biography
Jonathan Hardy is Professor of Communications and Media at the University of the Arts London. His books include Branded Content: The Fateful Merging of Media and Marketing (2022) and Critical Political Economy of the Media (2014). He co-edited The Advertising Handbook (2018/2009) and edits the book series Routledge Critical Advertising Studies.
