1 Sport Broadcasting for Managers: Managerial Dimensions
Stephen Frawley and Hunter Fujak
2 Regulating the Digital Sports Broadcasting Market: New Players; Old Problems
Tom Evens and Paul Smith
3 Sport Audience Measurement
Hunter Fujak and Adam Karg
4 Broadcast Production and Logistics
Simon Wilmot
5 The Economics of Sport Broadcasting
Michael Mondello and John Fortunato
6 Valuation and Negotiation of Sport Broadcast Rights
Antoine Feuillet and Nicolas Scelles
7 International Sport Broadcasting: A Comparison of European Soccer Leagues and the Major North American Team Sports
Harry Arne Solberg and Terje Gaustad
8 Broadcast Forms and their Managerial Implication
Sarah Wymer and Ashleigh-Jane Thompson
9 Understanding Media Consumers
Adam Karg
10 Examining the Relationship Between Sport Broadcasting and Sports Betting
Hibai Lopez-Gonzalez
11 Critical Issues and Future Directions in Sport Broadcasting
Hunter Fujak and Stephen Frawley
Biography
Hunter Fujak is Lecturer in Sport Management at Deakin University, Australia.
Stephen Frawley is Senior Lecturer in Sport Management at the UTS Business School, University of Technology Sydney, Australia.
