This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work.
Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour.
Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media.
Table of Contents
1 Sport Broadcasting for Managers: Managerial Dimensions
Stephen Frawley and Hunter Fujak
2 Regulating the Digital Sports Broadcasting Market: New Players; Old Problems
Tom Evens and Paul Smith
3 Sport Audience Measurement
Hunter Fujak and Adam Karg
4 Broadcast Production and Logistics
5 The Economics of Sport Broadcasting
Michael Mondello and John Fortunato
6 Valuation and Negotiation of Sport Broadcast Rights
Antoine Feuillet and Nicolas Scelles
7 International Sport Broadcasting: A Comparison of European Soccer Leagues and the Major North American Team Sports
Harry Arne Solberg and Terje Gaustad
8 Broadcast Forms and their Managerial Implication
Sarah Wymer and Ashleigh-Jane Thompson
9 Understanding Media Consumers
10 Examining the Relationship Between Sport Broadcasting and Sports Betting
11 Critical Issues and Future Directions in Sport Broadcasting
Hunter Fujak and Stephen Frawley
Hunter Fujak is Lecturer in Sport Management at Deakin University, Australia.
Stephen Frawley is Senior Lecturer in Sport Management at the UTS Business School, University of Technology Sydney, Australia.