Sport Broadcasting for Managers  book cover
1st Edition

Sport Broadcasting for Managers

ISBN 9780367690182
Published June 6, 2022 by Routledge
166 Pages 5 B/W Illustrations

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Book Description

This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work. 

Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour. 

Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media.

Table of Contents

1          Sport Broadcasting for Managers: Managerial Dimensions

            Stephen Frawley and Hunter Fujak 

2          Regulating the Digital Sports Broadcasting Market: New Players; Old Problems

            Tom Evens and Paul Smith 

3          Sport Audience Measurement

            Hunter Fujak and Adam Karg 

4          Broadcast Production and Logistics

            Simon Wilmot 

5          The Economics of Sport Broadcasting

            Michael Mondello and John Fortunato 

6          Valuation and Negotiation of Sport Broadcast Rights

            Antoine Feuillet and Nicolas Scelles           

7          International Sport Broadcasting: A Comparison of European Soccer Leagues and the Major North American Team Sports

            Harry Arne Solberg and Terje Gaustad 

8          Broadcast Forms and their Managerial Implication

            Sarah Wymer and Ashleigh-Jane Thompson 

9          Understanding Media Consumers

            Adam Karg 

10        Examining the Relationship Between Sport Broadcasting and Sports Betting

            Hibai Lopez-Gonzalez 

11        Critical Issues and Future Directions in Sport Broadcasting

            Hunter Fujak and Stephen Frawley

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Hunter Fujak is Lecturer in Sport Management at Deakin University, Australia. 

Stephen Frawley is Senior Lecturer in Sport Management at the UTS Business School, University of Technology Sydney, Australia.